Innis Maggiore Positioning Strategy Based on Client's Expertise in Healthcare Coverage
CANTON, Ohio (Sept. 21, 2010) - With questions about healthcare reform's ramifications outnumbering answers, Innis Maggiore is executing a positioning strategy that confirms GuideStone Financial Resources as the authoritative information resource for churches and their employees.
Innis Maggiore, the nation's leading agency in the practice of positioning, is executing a positioning strategy that underscores how GuideStone fulfills its mission to help churches understand changes that affect their ability to provide staff with healthcare benefits. GuideStone is the Southern Baptist Convention's financial services entity that provides retirement, insurance, and investment products ideal for ministry staff and retirees.
The SBC encompasses 42,000 churches and tens of thousands of employees who participate in GuideStone plans.
"Such a large and diverse audience has many questions, and GuideStone's experts are their go-to answer resource," said Mark Vandegrift, Innis Maggiore principal, web and digital services. "Our positioning strategy acknowledges GuideStone's in-house expertise, and communicates this expertise to solidify GuideStone as the most authoritative information resource to benefit its churches and participants."
GuideStone will offer webinars, articles and columns for publication in SBC newspapers and newsletters, an interactive healthcare reform timeline on GuideStone's website, answers to FAQs, email flash news updates, and a call center trained to answer churches' and participants' questions.
"In many ways, GuideStone is ahead of the nation in addressing the challenges associated with healthcare reform. GuideStone has been proactive not only in guiding churches in how to take advantage of provisions in healthcare reform, but also with a platform of products that fit with new and pending provisions. For example, GuideStone already offers healthcare coverage for church employees' dependent children up to age 26, far in advance of the 2011 deadline to do so."
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2009 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry, Goodyear, GuideStone Financial Resources, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...
The Magnificent Seven: Best marketing books ever April 03, 2019
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...
The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...
Winning, compelling content inspires audience to engage, buy March 07, 2019
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...