Innis Maggiore Wins Judges Award, 14 Golds and Silvers in 2010 Canton ADDYs
Agency leads award-winners in annual creative trophy chase
CANTON, Ohio (February 26, 2010) - Advertising and public relations agency Innis Maggiore won a Judges Award and a total of 14 Gold and Silver awards in Thursday night's Canton Advertising Federation ADDY Awards at the Joseph Saxton Gallery of Photography.
Innis Maggiore, the nation's leading agency in the practice of positioning, was the leading award winner, with 15 total trophies out of the 54 given at the annual advertising awards celebration. In addition to its Judges Award, Innis Maggiore earned seven golds and seven silvers.
Canton Advertising Federation, formerly the Canton Ad Club, annually awards ADDYs for the best creative execution in categories that include sales promotion, collateral, direct marketing, out-of-home, newspaper ads, interactive media, television, mixed/multiple media, advertising for the arts and sciences, public service and elements of advertising (such as logos, illustrations, photography, special effects and cinematography).
The Judges Award won by Innis Maggiore was for the Shearer's Foods website.
The agency also won Gold ADDYs for work it did for Aultman Health Foundation, Shearer's corporate and TangosT brand websites, Baird Brothers Fine Hardwoods, the United Way of Greater Stark County, Sta-Kleen(TM) Performance Fabric, and for its own promotional materials for the "Breakfast With Jack Trout" event Innis Maggiore produced in 2009.
Innis Maggiore won Silver ADDYs for work it did for RTI International Metals, Aultman Health Foundation (three awards), Shearer's Shapers(TM) and Tangos(TM) brands, and The Goodyear Tire & Rubber Co.
"Once again, Innis Maggiore has been recognized by industry peers as a true creative leader," said Jeff Monter, principal creative services, Innis Maggiore. "Our focus on the practice of positioning and our strategy-first creative approach are at the foundation of all of the work we produce for our clients. Our talented associates adhere to these disciplines as we strive to fulfill our commitment to our clients to 'Advertise Responsibly(TM)'."
The ADDY Awards is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The Gold ADDY winners move on to regional competition for best advertising in Ohio, West Virginia and Kentucky.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2009 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber's Poultry Inc., Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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