Innis Maggiore Wins Judges Award, 14 Golds and Silvers in 2010 Canton ADDYs

Download Word Doc

Agency leads award-winners in annual creative trophy chase

CANTON, Ohio (February 26, 2010) - Advertising and public relations agency Innis Maggiore won a Judges Award and a total of 14 Gold and Silver awards in Thursday night's Canton Advertising Federation ADDY Awards at the Joseph Saxton Gallery of Photography.

Innis Maggiore, the nation's leading agency in the practice of positioning, was the leading award winner, with 15 total trophies out of the 54 given at the annual advertising awards celebration. In addition to its Judges Award, Innis Maggiore earned seven golds and seven silvers.

Canton Advertising Federation, formerly the Canton Ad Club, annually awards ADDYs for the best creative execution in categories that include sales promotion, collateral, direct marketing, out-of-home, newspaper ads, interactive media, television, mixed/multiple media, advertising for the arts and sciences, public service and elements of advertising (such as logos, illustrations, photography, special effects and cinematography).

The Judges Award won by Innis Maggiore was for the Shearer's Foods website.

The agency also won Gold ADDYs for work it did for Aultman Health Foundation, Shearer's corporate and TangosT brand websites, Baird Brothers Fine Hardwoods, the United Way of Greater Stark County, Sta-Kleen(TM) Performance Fabric, and for its own promotional materials for the "Breakfast With Jack Trout" event Innis Maggiore produced in 2009.

Innis Maggiore won Silver ADDYs for work it did for RTI International Metals, Aultman Health Foundation (three awards), Shearer's Shapers(TM) and Tangos(TM) brands, and The Goodyear Tire & Rubber Co.

"Once again, Innis Maggiore has been recognized by industry peers as a true creative leader," said Jeff Monter, principal creative services, Innis Maggiore. "Our focus on the practice of positioning and our strategy-first creative approach are at the foundation of all of the work we produce for our clients. Our talented associates adhere to these disciplines as we strive to fulfill our commitment to our clients to 'Advertise Responsibly(TM)'."

The ADDY Awards is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF).  The Gold ADDY winners move on to regional competition for best advertising in Ohio, West Virginia and Kentucky.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets.  The advertising and public relations agency had 2009 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber's Poultry Inc., Goodyear, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc.  Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
GuideStone

Performance guided by values.

View Work
BellStores

Keeping the family on full.

View Work
Custom Auto Body

Custom to the rescue!

View Work
Artisa

Live Life Uncottaged

View Work
GOJO

Leader in skin health and hygiene.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
MID'S

True Sicilian pasta sauce.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
NILodor

Invented Pet Odor Control Technology

View Work
Stark Library

Where everything is free®

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work

POSITIONISTVIEW® View All Subscribe

Sharpen your focus for marketing magnificence November 13, 2019

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...

Brand Purpose: Beyond features and benefits, companies win with their whys October 09, 2019

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...

Seven ways to win in a commodity market September 04, 2019

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...

AGENCY NEWS View All RSS

Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More

Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More