Innis Maggiore Announces Seven New Clients
CANTON, Ohio (Dec. 14, 2011) -- Innis Maggiore is wrapping up another successful year as the nation's leading advertising agency in the practice of positioning with announcement of seven new clients whose businesses range from the whimsical fun of robot-served ice cream to development of the biggest potential economic opportunity to hit Ohio since the dawn of the state's steel industry.
The agency has a history of attracting good companies who as clients find benefit in its development of marketing communication strategies based on the principles of positioning. President and CEO Dick Maggiore said success in 2011 is again a credit to the single most powerful concept in marketing -- positioning. "Everything we do with our business and our clients is founded on identifying and promoting the one idea that differentiates the brand over its competition in the way that is truly meaningful to its customers," Maggiore said. "The companies that recently hired Innis Maggiore are consistent with the quality of the organizations that have enabled our agency to gain traction as the nation's leader in the practice of positioning."
New clients added recently are:
- Bird Technologies, Solon -- global supplier of radio frequency products, systems, services and educational solutions.
- Captive Radiology, Canton -- the leader in fixed-base radiology services for hospitals, surgical centers, physician groups and clinics.
- Chesapeake Energy, Oklahoma City, Okla. -- the leading developer of Ohio's Utica Shale oil and gas play.
- General Board of Pension & Health Benefits of The United Methodist Church, Chicago -- supervisor and administrator of retirement plans, investment funds, and health and welfare benefit plans for more than 74,000 clergy and lay employees of the church.
- The Hygenic Corp., Akron -- makers of Biofreeze® and Thera-Band® consumer products.
- Robofusion Ice Cream, Charleston, S.C. -- marketing the only robotic ice cream kiosks in the world.
- Thetford Corp., Ann Arbor, Mich. -- the world's leading manufacturer of mobile sanitation products for the RV, marine, camping and truck markets.
Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...