Innis Maggiore Announces Seven New Clients

Download Word Doc

CANTON, Ohio (Dec. 14, 2011) -- Innis Maggiore is wrapping up another successful year as the nation's leading advertising agency in the practice of positioning with announcement of seven new clients whose businesses range from the whimsical fun of robot-served ice cream to development of the biggest potential economic opportunity to hit Ohio since the dawn of the state's steel industry.

The agency has a history of attracting good companies who as clients find benefit in its development of marketing communication strategies based on the principles of positioning. President and CEO Dick Maggiore said success in 2011 is again a credit to the single most powerful concept in marketing -- positioning. "Everything we do with our business and our clients is founded on identifying and promoting the one idea that differentiates the brand over its competition in the way that is truly meaningful to its customers," Maggiore said. "The companies that recently hired Innis Maggiore are consistent with the quality of the organizations that have enabled our agency to gain traction as the nation's leader in the practice of positioning."

New clients added recently are:

  • Bird Technologies, Solon -- global supplier of radio frequency products, systems, services and educational solutions.
  • Captive Radiology, Canton -- the leader in fixed-base radiology services for hospitals, surgical centers, physician groups and clinics.
  • Chesapeake Energy, Oklahoma City, Okla. -- the leading developer of Ohio's Utica Shale oil and gas play.
  • General Board of Pension & Health Benefits of The United Methodist Church, Chicago -- supervisor and administrator of retirement plans, investment funds, and health and welfare benefit plans for more than 74,000 clergy and lay employees of the church.
  • The Hygenic Corp., Akron -- makers of Biofreeze® and Thera-Band® consumer products.
  • Robofusion Ice Cream, Charleston, S.C. -- marketing the only robotic ice cream kiosks in the world.
  • Thetford Corp., Ann Arbor, Mich. -- the world's leading manufacturer of mobile sanitation products for the RV, marine, camping and truck markets.

Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



Leadership through technology.

View Work

Leading our community to improved health.

View Work

Protecting us from the spread of germs.

View Work

Tradition you can taste.

View Work

Performance guided by values.

View Work

Keeping the family on full.

View Work
Custom Auto Body

Custom to the rescue!

View Work

Live Life Uncottaged

View Work

Leader in skin health and hygiene.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work

True Sicilian pasta sauce.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
CSE Federal Credit Union

The Local Alternative

View Work

Invented Pet Odor Control Technology

View Work
Stark Library

Where everything is free®

View Work

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work


Sharpen your focus for marketing magnificence November 13, 2019

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...

Brand Purpose: Beyond features and benefits, companies win with their whys October 09, 2019

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...

Seven ways to win in a commodity market September 04, 2019

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...


Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More

Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More