Innis Maggiore Announces Seven New Clients

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CANTON, Ohio (Dec. 14, 2011) -- Innis Maggiore is wrapping up another successful year as the nation's leading advertising agency in the practice of positioning with announcement of seven new clients whose businesses range from the whimsical fun of robot-served ice cream to development of the biggest potential economic opportunity to hit Ohio since the dawn of the state's steel industry.

The agency has a history of attracting good companies who as clients find benefit in its development of marketing communication strategies based on the principles of positioning. President and CEO Dick Maggiore said success in 2011 is again a credit to the single most powerful concept in marketing -- positioning. "Everything we do with our business and our clients is founded on identifying and promoting the one idea that differentiates the brand over its competition in the way that is truly meaningful to its customers," Maggiore said. "The companies that recently hired Innis Maggiore are consistent with the quality of the organizations that have enabled our agency to gain traction as the nation's leader in the practice of positioning."

New clients added recently are:

  • Bird Technologies, Solon -- global supplier of radio frequency products, systems, services and educational solutions.
  • Captive Radiology, Canton -- the leader in fixed-base radiology services for hospitals, surgical centers, physician groups and clinics.
  • Chesapeake Energy, Oklahoma City, Okla. -- the leading developer of Ohio's Utica Shale oil and gas play.
  • General Board of Pension & Health Benefits of The United Methodist Church, Chicago -- supervisor and administrator of retirement plans, investment funds, and health and welfare benefit plans for more than 74,000 clergy and lay employees of the church.
  • The Hygenic Corp., Akron -- makers of Biofreeze® and Thera-Band® consumer products.
  • Robofusion Ice Cream, Charleston, S.C. -- marketing the only robotic ice cream kiosks in the world.
  • Thetford Corp., Ann Arbor, Mich. -- the world's leading manufacturer of mobile sanitation products for the RV, marine, camping and truck markets.

Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach



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