Innis Maggiore Offers Advice for Selecting a Cleveland Ad Agency
CANTON, Ohio (June 16, 2011) - Selecting an agency partner comes down to choosing the firm that can best define and express the client company's point of difference, says Cleveland ad agency Innis Maggiore. When companies' or organizations' differentiation is crystal clear in all of their marketing communications, customers will recognize why to buy from them instead of their competitors.
That's why the Cleveland ad agency bases its work on positioning, the single most powerful concept in marketing. As the nation's leading agency in the practice of positioning, Innis Maggiore knows with the right positioning strategy, brand power can be built in the minds of customers and prospects.
"If positioning strategy isn't at the core of their advertising, companies will get ideas that lack a clear purpose or defining message," said Innis Maggiore President and CEO Dick Maggiore. "Cleveland ad agencies that offer design or branding alone, for example, can leave companies with unconnected concepts that don't take advantage of the cumulative effect of marketing."
He said a client and its agency must first develop a positioning strategy before moving on to creative expressions. "Getting the right strategy is critical for developing campaigns and materials that truly solidify the client's position with buyers and prospects and help the business grow," Maggiore said.
Full-service Cleveland ad agencies like Innis Maggiore offer companies the advantage of expressing their positioning strategy in a variety of forms. "Choose a Cleveland ad agency that can expertly create and integrate the various marketing pieces around your positioning strategy and it will be accountable for the execution and results across the board," Maggiore said. "Any marketing communication that isn't focused on your point of difference won't make the most of your investment."
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Get your 3M’s right to grow your business January 15, 2020
Start this year off right by fixing your marketing to deliver the advantage your company deserves.Most of your troubles can be solved by effective marketing. If you’re not able to keep customers and find news ones, nothi...
Top four marketing trends for 2020 December 18, 2019
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.To remain competitive — to retain and grow your customer base —...
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Innis Maggiore earns two 2019 WebAwards Learn More
Innis Maggiore creative agency promotes DeMeo to creative director, hires Remark as project manager Learn More
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More