Innis Maggiore Offers Advice for Selecting a Cleveland Ad Agency

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CANTON, Ohio (June 16, 2011) - Selecting an agency partner comes down to choosing the firm that can best define and express the client company's point of difference, says Cleveland ad agency Innis Maggiore. When companies' or organizations' differentiation is crystal clear in all of their marketing communications, customers will recognize why to buy from them instead of their competitors.

That's why the Cleveland ad agency bases its work on positioning, the single most powerful concept in marketing. As the nation's leading agency in the practice of positioning, Innis Maggiore knows with the right positioning strategy, brand power can be built in the minds of customers and prospects.

"If positioning strategy isn't at the core of their advertising, companies will get ideas that lack a clear purpose or defining message," said Innis Maggiore President and CEO Dick Maggiore. "Cleveland ad agencies that offer design or branding alone, for example, can leave companies with unconnected concepts that don't take advantage of the cumulative effect of marketing."

He said a client and its agency must first develop a positioning strategy before moving on to creative expressions. "Getting the right strategy is critical for developing campaigns and materials that truly solidify the client's position with buyers and prospects and help the business grow," Maggiore said.

Full-service Cleveland ad agencies like Innis Maggiore offer companies the advantage of expressing their positioning strategy in a variety of forms. "Choose a Cleveland ad agency that can expertly create and integrate the various marketing pieces around your positioning strategy and it will be accountable for the execution and results across the board," Maggiore said. "Any marketing communication that isn't focused on your point of difference won't make the most of your investment."

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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