Innis Maggiore Wins 'Best of Show' in Canton ADDY Competition

Download Word Doc

Agency also takes home Judges Award among total of 11 ADDY honors

CANTON, Ohio (February 25, 2011) - Advertising and public relations agency Innis Maggiore won Best of Show, a special Judges Award and a total of 11 trophies in Thursday night's Canton Advertising Federation ADDY Awards.

Innis Maggiore, the nation's leading agency in the practice of positioning, was among the leading award winners Thursday night, as the agency claimed nine gold and silver ADDY awards in addition to the two special honors.

The Best of Show won by Innis Maggiore was for the campaign it developed for Quest Recovery Services' "Rock 'N' Soul" event. Associate Creative Director Lee-Ann DeMeo, who designed the Quest work, accepted the Best of Show trophy.

The agency's Judges Award was for Aultman Hospital's "Reality Check" newspaper ad campaign. Creative Director Scott Edwards accepted the award.

The agency also won Gold ADDYs for work it did for Aultman Hospital, Quest Recovery Services, GuideStone Financial Resources and Stark State College.

Innis Maggiore won Silver ADDYs for work it did for Republic Engineered Products, Sta-Kleen Performance Fabrics (two silvers), GuideStone Financial Resources and Trumbull Metropolitan Housing Authority.

"Taking Best of Show and the Judges Award are special honors that recognize extraordinary work, and are a reflection of the strategic and creative focus we emphasize at Innis Maggiore," said Jeff Monter, principal creative services. "We build projects on a solid strategic foundation based on the principles of positioning, and our team of talented creative associates' goal is to fulfill our commitment to our clients to 'Advertise ResponsiblyTM'."

Canton Advertising Federation annually awards ADDYs for the best creative execution in a variety of categories including advertising, collateral, out-of-home, mixed/multiple media, public service and others. The ADDY Awards is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The Gold ADDY winners automatically move on to regional competition for best advertising in Ohio, West Virginia and Kentucky.

Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., Goodyear, GuideStone Financial Resources, Nickles Bakery, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
Artisa

Live Life Uncottaged

View Work
BellStores

Keeping the family on full.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
GOJO

Leader in skin health and hygiene.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Custom Auto Body

Custom to the rescue!

View Work
NILodor

Invented Pet Odor Control Technology

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Stark County District Library

Where everything is free®

View Work
DRB Systems

Transforming the car wash industry.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
JOMAC

Powerfully Light

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Specialty Pipe

Their speciality is being the best.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Bird Technologies

The RF Experts

View Work
Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

View Work

POSITIONISTVIEW® View All Subscribe

Find your brand positioning: Play your Cs to win in marketplace April 17, 2019

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?That is no way to win in the marketplace.The business with the right strategy and the commitment to carry it out inevit...

The Magnificent Seven: Best marketing books ever April 03, 2019

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.Hewlett-Packard co-founder David Packard famously said, “Marketing is far too importa...

Brand categories great for selling, lousy for unifying our world March 21, 2019

The numbers are mind boggling.Our amazing brains are wired with 100 billion cells, which researchers have found on average send signals 10 times per second. Each brain cell connects to 5,000 other brain cells, which mean...

Winning, compelling content inspires audience to engage, buy March 07, 2019

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.”Yes, compelling content marketing is that important.Content includes many tactics, from blogg...

AGENCY NEWS View All RSS

Innis Maggiore wins Cancer Awareness Advertising Award for its Aultman Cancer Center work Learn More

Innis Maggiore wins most awards at Akron ad competition Learn More

Innis Maggiore hires three associates, promotes agency veteran Learn More

Innis Maggiore earns two 2018 WebAwards Learn More