Innis Maggiore Wins 'Best of Show' in Canton ADDY Competition
Agency also takes home Judges Award among total of 11 ADDY honors
CANTON, Ohio (February 25, 2011) - Advertising and public relations agency Innis Maggiore won Best of Show, a special Judges Award and a total of 11 trophies in Thursday night's Canton Advertising Federation ADDY Awards.
Innis Maggiore, the nation's leading agency in the practice of positioning, was among the leading award winners Thursday night, as the agency claimed nine gold and silver ADDY awards in addition to the two special honors.
The Best of Show won by Innis Maggiore was for the campaign it developed for Quest Recovery Services' "Rock 'N' Soul" event. Associate Creative Director Lee-Ann DeMeo, who designed the Quest work, accepted the Best of Show trophy.
The agency's Judges Award was for Aultman Hospital's "Reality Check" newspaper ad campaign. Creative Director Scott Edwards accepted the award.
The agency also won Gold ADDYs for work it did for Aultman Hospital, Quest Recovery Services, GuideStone Financial Resources and Stark State College.
Innis Maggiore won Silver ADDYs for work it did for Republic Engineered Products, Sta-Kleen Performance Fabrics (two silvers), GuideStone Financial Resources and Trumbull Metropolitan Housing Authority.
"Taking Best of Show and the Judges Award are special honors that recognize extraordinary work, and are a reflection of the strategic and creative focus we emphasize at Innis Maggiore," said Jeff Monter, principal creative services. "We build projects on a solid strategic foundation based on the principles of positioning, and our team of talented creative associates' goal is to fulfill our commitment to our clients to 'Advertise ResponsiblyTM'."
Canton Advertising Federation annually awards ADDYs for the best creative execution in a variety of categories including advertising, collateral, out-of-home, mixed/multiple media, public service and others. The ADDY Awards is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The Gold ADDY winners automatically move on to regional competition for best advertising in Ohio, West Virginia and Kentucky.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2010 capitalized billings of more than $21 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Gerber Poultry Inc., Goodyear, GuideStone Financial Resources, Nickles Bakery, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products, and Shearer's Foods Inc. Innis Maggiore is a member of the American Association of Advertising Agencies, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
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