Branding Expert Innis Maggiore Grows in Motion Graphics With Hiring of Josh Booth

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CANTON, Ohio (Jan. 31, 2012) -- To better serve clients whose positioning work can be enhanced by motion graphics, branding expert Innis Maggiore has bolstered its creative staff with an animation and film director to oversee the agency's work in that area.

Principal Web Services Mark Vandegrift and Principal Creative Services Jeff Monter announced Josh Booth of Akron has joined Innis Maggiore, the nation's leading advertising agency in the practice of positioning, as animation/film director.

"Josh brings an artistic and technical background that truly elevates Innis Maggiore's capabilities as a branding expert in creative executions that call for motion pictures, from animation and special effects to video of live action," Monter said. "When a client's brand positioning strategy calls for motion graphics, Innis Maggiore is uniquely staffed to make branding videos and other work effective in gaining audiences' attention and producing results."

A branding expert himself, Booth is experienced in graphic animations, video post-production for corporate and broadcast content, video special effects, animated banner ads, website animations, and a variety of animated presentation materials.

He formerly was senior producer and animator at Mosher Media, Akron, and production specialist at iQ Digital, Akron. He earned a bachelor of science degree at Kent State University, where he majored in electronic media production, television/video.

Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2011 capitalized billings of more than $20 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

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Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

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Kimble

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