Branding Expert Innis Maggiore Grows in Motion Graphics With Hiring of Josh Booth
CANTON, Ohio (Jan. 31, 2012) -- To better serve clients whose positioning work can be enhanced by motion graphics, branding expert Innis Maggiore has bolstered its creative staff with an animation and film director to oversee the agency's work in that area.
Principal Web Services Mark Vandegrift and Principal Creative Services Jeff Monter announced Josh Booth of Akron has joined Innis Maggiore, the nation's leading advertising agency in the practice of positioning, as animation/film director.
"Josh brings an artistic and technical background that truly elevates Innis Maggiore's capabilities as a branding expert in creative executions that call for motion pictures, from animation and special effects to video of live action," Monter said. "When a client's brand positioning strategy calls for motion graphics, Innis Maggiore is uniquely staffed to make branding videos and other work effective in gaining audiences' attention and producing results."
A branding expert himself, Booth is experienced in graphic animations, video post-production for corporate and broadcast content, video special effects, animated banner ads, website animations, and a variety of animated presentation materials.
He formerly was senior producer and animator at Mosher Media, Akron, and production specialist at iQ Digital, Akron. He earned a bachelor of science degree at Kent State University, where he majored in electronic media production, television/video.
Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2011 capitalized billings of more than $20 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL® Instant Hand Sanitizer, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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