Innis Maggiore Continues Growth, Adds 12 New Clients

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CANTON, Ohio (Dec. 11, 2012) -- Innis Maggiore, the nation's leading advertising agency in the practice of positioning, concludes another successful year with the announcement of 12 new clients today.

President and CEO Dick Maggiore credits the agency's continued growth to the power of positioning. "Positioning is how you differentiate your brand in the mind of your prospect," Maggiore said. "We use a disciplined approach in our Appreciative Discovery® to uncover each client's position. Once the position is identified, the next step is to express it in the marketplace."

New clients added recently are:

  • Beese, Fulmer Investment Management Inc., Canton -- private wealth management firm.
  • Capital Crossroads SID, Columbus -- works to promote and maintain a clean and safe downtown.
  • Centennial Energy, LLC, Denver, Colo. -- natural gas liquids marketing and transportation company.
  • Eaton Corporation -- Learning and Technology Center, Willoughby Hills -- global power management company.
  • Howard & O'Brien Associates, Cleveland -- executive search firm.
  • Lindsay Precast, Canal Fulton -- precast concrete manufacturing company.
  • Massillon Cable TV, Inc., Massillon -- provides cable, high-speed Internet connection, phone and security systems to residents of western Stark County.
  • Maximal (Life Cycle Strategies), Willoughby -- comprehensive product management consulting and training firm.
  • Nervomatrix Ltd., Akron -- medical technology company that uses neurostimulation to treat back pain.
  • NFM Welding Engineers, Inc., Massillon -- rubber and plastic extruder manufacturer serving the worldwide polymer marketplace.
  • Powell Chiropractic, Canton -- provides chiropractic care, wellness programs, exercise therapy and rehabilitation. 
  • SarahCare, Canton -- provides daytime senior activities and care.

Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2011 capitalized billings of more than $20 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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DragonSkin

A monster of a new product to save critical communications.

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GOJO

Leader in skin health and hygiene.

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Beese Fulmer

Stay rational. Invest long term.

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KFC

Finger lickin' good.

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GuideStone

Performance guided by values.

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BAM! Healthy Cuisine

The first good-for-you food that tastes good.

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AultCare

Affordable, locally managed health insurance.

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Stark Community Foundation

Connecting people to the causes they care about.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Midwest Industrial Supply

Consider it done.

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Canton Museum of Art

The Discovery and Exploration of Art

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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