Positioning Agency Innis Maggiore Welcomes Cyd DeVore
CANTON, Ohio (Feb. 28, 2012) -- Lorraine Kessler, principal client services of Innis Maggiore, the nation's leading advertising agency in the practice of positioning, today announced Cyd DeVore of North Canton has joined the staff of associates.
DeVore has been named account coordinator. "Cyd brings excellent experience in managing advertising agency work for clients and is skilled in a number of critical areas that will serve Innis Maggiore clients," Kessler said.
She most recently worked as traffic and account coordinator for Spaner Marketing Communications in Canton. Previously, she worked in graphics and public relations at Kent State University Stark Campus.
DeVore earned two bachelor's degrees in business administration, for marketing and for business management, from Kent State University.
Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2011 capitalized billings of more than $20 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
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