Innis Maggiore Brand Positioning TV Commercial Honored with Two Telly Awards

Download Word Doc

CANTON, Ohio (April 2, 2013) - Advertising and public relations agency Innis Maggiore adds to its collection of 2013 creative awards with two Telly Awards for a brand positioning TV spot.

Innis Maggiore, the nation's leading agency in the practice of positioning, earned the Bronze and People's awards in the Local TV & Local Cable category. The TV spot, titled "One Fine Ride," was created and produced for Baird Brothers Fine Hardwoods of Canfield. The Telly Awards are an international competition that honors television, video, film and web work.

Innis Maggiore Creative Director Scott Edwards wrote and produced the 30-second brand positioning commercial. Principal Creative Services Jeff Monter and Principal Web & Digital Services Mark Vandegrift developed the campaign and directed the spot.

"For our work to be recognized by the Telly Awards and to have earned the public's votes for the People's Award truly are honors. More importantly, it shows how effective creative can be when it aligns with the client's brand positioning message," Monter said.

The Telly comes on the heels of the 22 trophies Innis Maggiore earned at last month's Canton Advertising Federation ADDY Awards, including Best of Show and Judges Award. Innis Maggiore is the nation's leading advertising agency in the practice of positioning, building strong brand positioning for companies in competitive markets. The advertising and public relations agency had 2012 capitalized billings of more than $26 million. Key clients include Alside, Aultman Health Foundation, Bank of America, Chesapeake Energy, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

View the Baird Brothers TV spot.

For additional information about the Telly Awards, visit www.tellyawards.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Smith's

Tradition you can taste.

View Work
GuideStone

Performance guided by values.

View Work
BellStores

Keeping the family on full.

View Work
Custom Auto Body

Custom to the rescue!

View Work
Artisa

Live Life Uncottaged

View Work
GOJO

Leader in skin health and hygiene.

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
MID'S

True Sicilian pasta sauce.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
CSE Federal Credit Union

The Local Alternative

View Work
NILodor

Invented Pet Odor Control Technology

View Work
Stark Library

Where everything is free®

View Work
Kimble

The Future of Waste Management

View Work
Massillon Museum

Art & History Come Alive!

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
MCTV

Going the extra smile.

View Work
Republic Steel

Steel Republic Steel.

View Work
Second Harvest

Serving the community.

View Work
Trumbull Metro Housing Authority

Building a solid future for those in need.

View Work
Fair Housing Law Center

Fighting for Equal Housing

View Work

POSITIONISTVIEW® View All Subscribe

Sharpen your focus for marketing magnificence November 13, 2019

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...

Brand Purpose: Beyond features and benefits, companies win with their whys October 09, 2019

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...

Seven ways to win in a commodity market September 04, 2019

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing August 22, 2019

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...

AGENCY NEWS View All RSS

Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More

Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More

Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More

Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More