Innis Maggiore Promotes Two Associates to Senior Positions
Innis Maggiore, the nation's leading advertising agency in the practice of positioning, today announced the promotions of Kaylynn Horrigan to senior art director and David Collins to senior web developer.
Horrigan joined the agency three years ago and previously served as art director. A Jackson Township resident and graduate of Columbus College of Art & Design, she previously worked at JWT Action in Akron and Big Red Rooster, a design firm in Columbus. A participant in Stark County Leadership Spotlight 2015, she also serves as a graphic designer on the board of Canton Advertising Federation, and is a board member at LifeStyles at Akron General's Health & Wellness Center in Green. At Innis Maggiore, Horrigan designs for a variety of clients including Goodyear Tire & Rubber Co., Baja West Coast Kitchen, The Schroer Group, Second Harvest Food Bank, Mid's Sicilian Pasta Sauce, Aultman Hospital and AultCare.
Collins, a Canton resident, joined Innis Maggiore last year and previously served as web developer. He earned a degree in computer science from the University of Akron and served in the U.S. Navy as an electronic warfare specialist. Before joining the agency, he worked as a software designer at Waveright InfoTech LLC in Barberton. A member of Canton Software Craftsmanship, Collins develops web applications for Innis Maggiore's digital clients including Aultman Hospital, GOJO, North Canton City Schools, Stark County District Library, Smoke the Burger Joint, Old Carolina Barbecue, FSBO, United Way and Howard & O'Brien.
"Kaylynn and David have made significant contributions to Innis Maggiore, each demonstrating a commitment to innovative ideas that drive creativity and enhance the value of the work the agency delivers for clients," said Innis Maggiore President and CEO Dick Maggiore. "Their leadership, vision and talents are an asset as they strive to execute positioning strategies that build our clients' brands, increase their customer awareness and drive their business."
Innis Maggiore Group is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2014 capitalized billings of more than $26 million. Key clients include AultCare, Aultman Hospital, Bank of America, Campbell Oil/BellStores, FSBO, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Kendall House/KFC, Nickles Bakery, RTI International Metals and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...