Innis Maggiore Names Hector Cabarcas Creative Director

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Innis Maggiore, the nation's leading advertising agency in the practice of positioning, today announced Hector Cabarcas has joined as creative director. In this newly created role, he will co-lead a talented creative department in developing and executing brand strategies for the agency's growing client base.

"Hector is a big thinker with a great passion for brand development and the creative process," said Dick Maggiore, president and CEO of Innis Maggiore. "His depth of experience, creative vision and commitment to positioning is a true asset as we continue to help clients drive their success by winning the mind share against their competition."

Cabarcas brings to Innis Maggiore nearly two decades of marketing and design experience. Previously, he ran his own agency, Fuzen Design, where he specialized in developing brands for start-ups and clients in the nonprofit, retail, food and hospital industries. Well versed in conveying clients' messages in marketing and advertising campaigns, his creative experience includes graphic design, copywriting, production and web development. Cabarcas is a resident of Canton.

"I believe dreaming and learning never get old," Cabarcas said. "They go together to inform and inspire creative positioning that builds strong brands and produces results for our clients. And I have quickly learned that is what matters most to the talented professionals at Innis Maggiore."

Innis Maggiore Group is the nation's leading advertising agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency had 2015 capitalized billings of more than $23 million. Key clients include Alcoa, AultCare, Aultman Hospital, Bank of America, Campbell Oil/BellStores, FSBO, GOJO Industries, Inc., inventors of PURELL®, Goodyear, GuideStone Financial Resources, Kendall House/KFC, Nickles Bakery and Republic Steel. Innis Maggiore is a member of the American Association of Advertising Agencies and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Custom Auto Body

Custom to the rescue!

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Artisa

Live Life Uncottaged

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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MID'S

True Sicilian pasta sauce.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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NILodor

Invented Pet Odor Control Technology

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Stark Library

Where everything is free®

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Old Carolina

Authentic Carolina-style barbecue.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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