News Releases

SmithFoods Taps Innis Maggiore As Ad Agency of Record

Download Word Doc

Work is under way on a variety of brand marketing initiatives for Orrville-based SmithFoods following its recent selection of Innis Maggiore as ad agency of record.

SmithFoods hired Innis Maggiore, the nation’s leading positioning agency, following an extensive search. The agency’s commitment to positioning-based strategies, extensive experience and award-winning creative work contributed to the SmithFoods decision.

“We are pleased to get started with Innis Maggiore’s talented team of strategists, writers and designers as we continue the ongoing work of building brands,” said Penny Baker, director of marketing at SmithFoods. “We really appreciate Innis Maggiore’s steadfast commitment to the principles of positioning and understanding of the role they play in building strong and sustainable brands.”

Innis Maggiore President and CEO Dick Maggiore said that along with the opportunity to work with family-owned SmithFoods’ brands comes a deep responsibility.

“We feel a connection with SmithFoods’ strong values and believe as SmithFoods does in a culture of respect and collaboration,” Maggiore said. “We expect our shared values and beliefs will drive innovation and propel the entrepreneurial spirit that enables SmithFoods to consistently perform as an industry leader.”

Innis Maggiore Group is the nation's leading positioning agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2015 capitalized billings of more than $23 million. Key clients include: Aultman Hospital, Baird Brothers Fine Hardwoods, Bank of America, Campbell Oil/BellStores, DRB Systems, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, GuideStone Financial Resources, KFC/Kendall House, Kimble Companies, MCTV, Marathon Petroleum Corporation, Nickles Bakery, Republic Steel, SmithFoods and Stark Community Foundation. The company maintains a website at www.innismaggiore.com.

"Nobody counts the number of ads you run; they just remember the impression you make."

- Dick Maggiore

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

For more information contact:
Jack Wollitz, Senior Director Digital Content
Innis Maggiore
(330) 492-5500
1-800-460-4111
jack.wollitz@innismaggiore.com

AWARD-WINNING WORK

Goodyear

Leadership through technology.

View Work
Aultman

Leading our community to improved health.

View Work
Bank of America

Direct marketing made more successful.

View Work
PURELL

Protecting us from the spread of germs.

View Work
Beese Fulmer

Stay rational. Invest long term.

View Work
DRB Systems

Transforming the car wash industry.

View Work
GOJO

Leader in skin health and hygiene.

View Work
BellStores

Keeping the family on full.

View Work
GuideStone

Performance guided by values.

View Work
Baja West Coast Kitchen

Fresh food with a West Coast vibe.

View Work
Smoke The Burger Joint

Burgers smokin' with attitude.

View Work
Old Carolina

Authentic Carolina-style barbecue.

View Work
MID'S

True Sicilian pasta sauce.

View Work
Baird Brothers

Old school hardwood. Modern accessibility.

View Work
Stark County District Library

Where everything is free®

View Work
Stark Community Foundation

Connecting people to the causes they care about.

View Work

POSITIONISTVIEW® View All Subscribe

AGENCY NEWS View All Subscribe

Innis Maggiore Names Vandegrift Chief Operating Officer Learn More

Aultman Hospital and Innis Maggiore Earn National Cancer Advertising Recognition Learn More

Innis Maggiore Adds Johnson as Project Manager Learn More

Innis Maggiore Tallies Trio of Telly Awards for Clients’ TV Commercials Learn More