Innis Maggiore adds depth to Media/Digital Marketing and Web departments

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CANTON, Ohio (Mar. 29, 2018) — Innis Maggiore, the nation’s leading positioning ad agency, today announced three new hires. Two will solidify the agency’s Media and Digital Marketing Department, and the third will strengthen its Web Department.

Rich Grisak was hired as marketing automation specialist. He assumes primary expertise on the agency’s digital marketing automation platform, SharpSpring. He will oversee search engine optimization, Google AdWords, Google Analytics, lead forensics, CRM, email marketing and drip campaigns, lead scoring and nurturing, and more. Grisak, of Massillon, is certified in Google AdWords and Google Analytics. He previously worked at Sanctuary Marketing and SiteLogic, and holds a bachelor’s degree in music from the University of Akron.

Veronica Smith was hired as digital marketing strategist. She has a traditional and digital media background and will manage social media strategy, execution, posting, listening and forensics efforts. She also will complement Grisak with regard to execution of marketing automation initiatives. Smith is an experienced media and marketing services resource internally and for the agency’s clients. She comes to the agency from Gatehouse Media and Dix Communications where she led the Central Division (a six-state region) in digital media sales. Smith, of Canton, earned a bachelor’s degree in business administration from the University of Akron.

Josh Tempesta was hired as a .NET web developer. He will be lead developer on several key agency web initiatives. Tempesta previously served as a web developer for Accurate Group, Realeflow and StarTech Consulting, and while in college, for Kent State University. Tempesta, of Ravenna, has a bachelor’s degree in computer science from Kent State and an associate’s degree in application development.

“Rich, Veronica and Josh have excelled in their respective areas of expertise prior to joining the agency,” said Dick Maggiore, president and CEO. “As we continue to grow and expand our media, digital and web capabilities, each will serve leadership roles. When digital marketing is optimally integrated into a company’s marketing activities, the results can be exponential.”

Innis Maggiore Group is the nation’s leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2017 capitalized billings of $27 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, DRB Systems, Dr. Lite Medical Technologies, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, KFC/Kendall House, Kobre & Kim, MCTV, Marathon Petroleum Corporation, Mid’s Sicilian Pasta Sauce, Nickles Bakery, Nilodor, Republic Steel, Senseonics, SmithFoods and Stark Community Foundation.

For more information contact:

Jim Cyphert
PR Director
Innis Maggiore
P: 330-492-5500
C: 330-501-9886
Email Jim Cyphert

"Nobody counts the number of ads you run; they just remember the impression you make."

- Bill Bernbach

"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."

- Dick Maggiore

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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GuideStone

Performance guided by values.

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BellStores

Keeping the family on full.

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Artisa

Live Life Uncottaged

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Custom Auto Body

Custom to the rescue!

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GOJO

Leader in skin health and hygiene.

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Stark Community Foundation

Connecting people to the causes they care about.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Beese Fulmer

Stay rational. Invest long term.

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CSE Federal Credit Union

The Local Alternative

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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