David Collins named as an Innis Maggiore shareholder
CANTON, Ohio (May 31, 2018) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that David Collins has become an agency principal responsible for web and software development.
Collins joins the agency’s other principals, which are the sole shareholders, including Dick Maggiore, president and CEO; Kathi Maggiore, principal administration; Mark Vandegrift, principal and chief operating officer; Jeff Monter, principal creative services; and Lorraine Kessler, principal strategy and client services.
“Dave has demonstrated the values, critical thinking, knowledge and instincts necessary as we competitively position our clients for sustained growth,” said Dick Maggiore, president and CEO. “He will serve as the voice for the web development team within the agency’s senior management. Under Dave’s leadership, our web department has built web properties designed with optimal user experience helping users navigate on their path to purchase.”
In addition to traditional web development activity, Collins will oversee development of web-based apps, software as a service (SaaS) and fully integrated digital marketing platforms, each of increasing importance to business. Collins will ensure the agency’s web properties work in conjunction with digital marketing efforts in the creation of integrated marketing strategies.
Collins joined Innis Maggiore in 2014 as a web developer and was promoted to director of web development in 2016. He earned a bachelor’s degree in computer science from the University of Akron and served in the U.S. Navy as an electronic warfare specialist. He previously worked as a software designer at Waveright InfoTech LLC. Collins and his family reside in Canton.
Innis Maggiore Group is the nation’s leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated agency had 2017 capitalized billings of $27 million. Key clients include: Aultman Hospital, AultCare, Baird Brothers Fine Hardwoods, BellStores, FSBO.com, GOJO Industries (Purell), The Goodyear Tire & Rubber Company, KFC/Kendall House, Kobre & Kim, MCTV, Marathon Petroleum Corporation, Mid’s Sicilian Pasta Sauce, Nickles Bakery, Nilodor, Republic Steel, SmithFoods and Stark Community Foundation
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Ground control to Elon Musk October 10, 2018
Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer space travel.Along the way, Musk has been the archi...
Nike's campaign with Kaepernick brilliant September 26, 2018
Nike just did it.We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.Nike's 30th anniversary "Just Do It" campaign features an unretouched bla...
‘Positioning map’ can reveal your competitive advantage August 29, 2018
Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.To ...
Brand Extension: Mayo move spread Heinz too thin to win August 15, 2018
It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...