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POSITIONING WORKS.

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Check out some of our award winning work, examples of B2C and B2B marketing made better by differentiating through brand positioning.

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The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . .

(As seen in Crain’s Cleveland Business. )
 Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics.

Start this year off right by fixing your marketing to deliver the advantage your company deserves.

 

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Innis Maggiore adds two special project interns for the summer Learn More

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