Express Oil Change Taps Positioning Expert Innis Maggiore as Agency of Record
Note to Editors: A downloadable image is available here.
CANTON, Ohio (September 11, 2006) - Birmingham, Alabama-based Express Oil Change, LLC, the Southeast's fastest-growing automotive service center, recently named Innis Maggiore, the nation?s leading advertising agency specializing in the practice of brand positioning, as its agency of record.
Express Oil Change, a premium-service chain offering convenient oil changes and automotive maintenance and repair services with 160 drive-in locations in six states, began the search for a new marketing partner last year, and selected Innis Maggiore from among a field of three finalists. "They didn?t just come in with some clever ad ideas. They demonstrated a very different approach to analyze our business and define an entirely differentiated market position for us that we can own based on our strengths," said Richard Brooks, Express CEO. "What got our attention was they were very focused on our business development strategy; first, how we could differentiate our brand, and then, how to advertise most efficiently to grow the franchise."
"The Express Oil team represents the kind of client we find especially suited for Innis Maggiore," said Dick Maggiore, Innis Maggiore President and Chief Executive Officer. "They understand that putting brand positioning first as a competitive strategy is paramount. Working with a client like Express to develop its brand to capture mindshare and market share is the kind of work we have a passion for."
Express Oil Change was founded in 1979 and operates 160 company-owned and franchised locations in Ala., Ga., Miss., Tenn., S.C., and Fla. Express features a 10-minute oil change and a variety of automotive maintenance and repair services, all performed in modern, high-tech facilities by thoroughly qualified specialists and ASE-certified technicians.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2005 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio. Key clients include Alside, Aultman Health Foundation, Express Oil Change, Forum Health, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Seven ways to win in a commodity market September 04, 2019
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More