GuideStone Names Positioning Leader Innis Maggiore Agency of Record
Note to Editors: A downloadable image is available here.
CANTON, Ohio (Sept. 25, 2006) - Dallas-based GuideStone Financial Resources, which sponsors the nation's largest faith-based mutual fund family, has selected Innis Maggiore as agency of record. As of August 2006, GuideStone's assets under management were approximately $8.8 billion.
Innis Maggiore, the nation's leading advertising agency specializing in the practice of brand positioning, will provide strategic counsel and services in marketing, public relations, advertising and direct communications for GuideStone.
For more than eight decades, GuideStone Financial Resources of the Southern Baptist Convention has been serving ministers, employees and seminary students. In 2005, the company announced plans to reach beyond its Southern Baptist roots to serve a broader audience of Christian evangelical churches, colleges, schools, hospitals and other organizations. GuideStone offers a full range of financial products to the evangelical market including retirement plans; life, health and disability insurance; mutual funds; and capital investment services to retirement, retail and institutional investors.
"The work is about aligning GuideStone's competitive position in the marketplace with its clear mission and values," said Dick Maggiore, Innis Maggiore president and chief executive officer.
Dr. O.S. Hawkins, GuideStone president and CEO, said Innis Maggiore's positioning philosophy appealed to the company's leadership during the agency selection process.
"Our goals are to enhance the level of financial and medical security for those who serve the Lord and reach out to those who share GuideStone's investment philosophy and values," he said. "Partnering with Innis Maggiore will help us position ourselves to communicate the value of our products and services to the evangelical market in order to better enhance the financial security of our Southern Baptist pastors at the crossroads. It was their positioning philosophy that set them apart and it will be their positioning strategy that will differentiate GuideStone."
Founded in 1918, GuideStone Financial Resources began as a relief organization providing assistance to retired Southern Baptist pastors and widows in financial need. The organization maintains a website at www.GuideStone.org.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2005 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio. Key clients include Alside, Aultman Health Foundation, Bank of America, Express Oil Change, Forum Health, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
Want to win in Business? Google it October 25, 2018
Your business and your competitors have been Googlized.Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it. If we want to lease a copier or hire a financi...