GuideStone Names Positioning Leader Innis Maggiore Agency of Record
Note to Editors: A downloadable image is available here.
CANTON, Ohio (Sept. 25, 2006) - Dallas-based GuideStone Financial Resources, which sponsors the nation's largest faith-based mutual fund family, has selected Innis Maggiore as agency of record. As of August 2006, GuideStone's assets under management were approximately $8.8 billion.
Innis Maggiore, the nation's leading advertising agency specializing in the practice of brand positioning, will provide strategic counsel and services in marketing, public relations, advertising and direct communications for GuideStone.
For more than eight decades, GuideStone Financial Resources of the Southern Baptist Convention has been serving ministers, employees and seminary students. In 2005, the company announced plans to reach beyond its Southern Baptist roots to serve a broader audience of Christian evangelical churches, colleges, schools, hospitals and other organizations. GuideStone offers a full range of financial products to the evangelical market including retirement plans; life, health and disability insurance; mutual funds; and capital investment services to retirement, retail and institutional investors.
"The work is about aligning GuideStone's competitive position in the marketplace with its clear mission and values," said Dick Maggiore, Innis Maggiore president and chief executive officer.
Dr. O.S. Hawkins, GuideStone president and CEO, said Innis Maggiore's positioning philosophy appealed to the company's leadership during the agency selection process.
"Our goals are to enhance the level of financial and medical security for those who serve the Lord and reach out to those who share GuideStone's investment philosophy and values," he said. "Partnering with Innis Maggiore will help us position ourselves to communicate the value of our products and services to the evangelical market in order to better enhance the financial security of our Southern Baptist pastors at the crossroads. It was their positioning philosophy that set them apart and it will be their positioning strategy that will differentiate GuideStone."
Founded in 1918, GuideStone Financial Resources began as a relief organization providing assistance to retired Southern Baptist pastors and widows in financial need. The organization maintains a website at www.GuideStone.org.
Innis Maggiore is the nation's leading agency in the practice of positioning, building strong brand positions for companies in competitive markets. The advertising and public relations agency, with 2005 capitalized billings of more than $24 million, employs more than 40 associates at its offices in Canton and Youngstown, Ohio. Key clients include Alside, Aultman Health Foundation, Bank of America, Express Oil Change, Forum Health, GuideStone Financial Resources, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, RTI International Metals, and Republic Engineered Products. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. The company maintains a website at www.innismaggiore.com.
For more information contact:
Email Jim Cyphert
"Nobody counts the number of ads you run; they just remember the impression you make."- Bill Bernbach
"Positioning is the single most powerful concept in marketing. To stake a position means an organization, product, or service stands for one thing in the minds of prospects."- Dick Maggiore
Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Performance guided by values.View Work
Keeping the family on full.View Work
Custom Auto Body
Custom to the rescue!View Work
Live Life UncottagedView Work
Leader in skin health and hygiene.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Old school hardwood. Modern accessibility.View Work
True Sicilian pasta sauce.View Work
Stay rational. Invest long term.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Invented Pet Odor Control TechnologyView Work
Where everything is free®View Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
Authentic Carolina-style barbecue.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
Sharpen your focus for marketing magnificence November 13, 2019
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.As powerful as the sun is with trillions of kilowatts of energy, the oceans aren't boiling. A laser, with only a few...
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.Then we shifted to something with more personal relevance:...
Seven ways to win in a commodity market September 04, 2019
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.On the monopoly-to-commodity continuum, the closer one is to the commodity side...
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.Dad wanted information and the car dealer had it. The dealer used that information as bait to get you in to the dealersh...
Innis Maggiore Celebrates 40 Years of Brand Positioning Work for Custom Auto Body Learn More
Innis Maggiore among 2019 Telly Award winners for Smith’s TV spot Learn More
Haidet awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore Only Full-Service Agency in Ohio to Achieve SharpSpring’s Gold Certification Partner Status Learn More