Category
Brand Positioning
Products come and products go. The same goes for product naming.
Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is...
Starbucks Devalues Its Brand - To Go! Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up…
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.
On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.
On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.
Cleveland's political corruption escapades are just the latest in a series of events that have shaken our confidence and damaged our national reputation...
One of the principles of positioning is that there is a specific universe who cares about your difference.
Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of…