Papa John’s had brand positioning, but didn’t know it until a chance conversation. Positioning and Papa Johns go way back...
Anyone who has been lost at Chicago’s O’Hare International Airport knows the secret to effective marketing. First, determine where you are. Next, figure out where you want to be.
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.
Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position.
Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it.