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Recommendations for Strengthening Stark County

Forging strategy for strengthening Stark County

An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here.

Social Division and Corporate Social Responsibility

Walking line between corporate social responsibility, social division

We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important.

Mickey Mouse Differentiation in Business

Differentiation in Business: A marketing lesson from Mickey Mouse

Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.

Extensive Business Growth

Business Growth: When is ‘too big’ too big?

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.

Businesses Merging Data and Creative

Merging Data and Creative: Path to head goes through heart

Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise…

Businesses Building an Economic Moat

Every business should be building an economic moat

 

 

Growth Strategy: Grow your company by growing your reach

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much…

Local Grocers vs Amazon and Whole Foods

Amazon and Whole Foods: What will grocers do?

Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this.

Differentiation Needed for Strategic Leadership

Strategic Leadership: CEOs must define, promote differentiation

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...

Why Support Local Retail

Support Local Retail: It’s a jungle out there

 

 

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

February 11, 2021

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

July 7, 2021
CANTON, Ohio (July 7, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two summer interns, Andrew Ferguson and Sadie Reda. Andrew, a marketing major and recent graduate of Walsh University, is working in the digital department.
June 24, 2021
CANTON, Ohio (June 24, 2021) — Innis Maggiore, the nation's leading positioning ad agency, today announced the promotion of an associate and the hiring of another. Joe Chenevey, formerly a senior web developer at the agency, has been promoted to director of technology.
June 14, 2021
CANTON, Ohio (June 14, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Martha Belden to lead public relations to complement the agency’s full range of marketing services.
March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
February 22, 2021
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.