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Forging strategy for strengthening Stark County

Forging strategy for strengthening Stark County

An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here...

Walking line between corporate social responsibility social division

Walking line between corporate social responsibility, social division

We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important...

Differentiation in Business A marketing lesson from Mickey Mouse

Differentiation in Business: A marketing lesson from Mickey Mouse

Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win...

Business Growth When is too big too big v2

Business Growth: When is ‘too big’ too big?

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business...

Merging Data and Creative Path to head goes through heart

Merging Data and Creative: Path to head goes through heart

Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution.

 

Every business should be building an economic moat

Every business should be building an economic moat

When investing in a company, Warren Buffett looks for those who are building an “economic moat.”...

 

Growth Strategy: Grow your company by growing your reach

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much apply anymore — if it ever did...

Amazon and Whole Foods What will grocers do

Amazon and Whole Foods: What will grocers do?

Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this...

Strategic Leadership CEOs must define promote differentiation

Strategic Leadership: CEOs must define, promote differentiation

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...

Support Local Retail Its a jungle out there

Support Local Retail: It’s a jungle out there

As Amazon and other online operators change retail’s landscape, who will survive? If we don't support local retail, it may disappear...

 

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