Digital Media and Marketing
Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.
With so many media options, it’s difficult to know where to spend ad dollars with a comprehensive plan. Digital vs. traditional marketing decisions face us daily.
If success were easy, history would not be filled with numerous flops from advertisers. Not always are ads built on strong Super Bowl marketing strategy.
The foundation for a brand’s position is that it can only stand for one thing, but there are gray areas. For example, does the Heinz brand stand for the idea of “condiments?” If so, they can extend their line from ketchup to mustard, and even mayonnaise...
Other than creating the brand’s name, the development of tagline might be marketer’s most important task.
No matter how great the tactics, you can’t win without the right strategy.
With more than 40 years invested in developing advertising campaigns in all sizes and dimensions, we have learned that regardless of the company or product, the foundation for the work…