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By Dick Maggiore and Mark Vandegrift

Dick Maggiore

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Dove Brand Purpose Innis Maggiore

Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains.

Seven Ways to Win in a Commodity Market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive.

Digital Marketing vs Sales Dictating a Reset

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

Best Business Books of All Time

No less an authority than Warren Buffett believes reading is essential to business success. A Columbia University student asked Buffett what he could do to prepare for his career.

First in a Category Gablinger's

One of the easiest ways to be remembered is to be first.

Greatest Brand Position Companies

Brands that become great do so because their positions pass the 3C's test with straight A's. All great brands have clearly defined ideas that differentiate against competitors.

A/B Testing Deming Marketing Innis Maggiore

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Repositioning Your Brand and Competition

We hear often about repositioning in the world of marketing, but the truth is relatively few people truly understand what it means.

Nike Tagline vs BMW

Gary Gilmore was strapped to a chair on the morning of Jan. 17, 1977, wearing a T-shirt and a bag over his head.

Find Your Brand Positioning to Win

 

 

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