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By Dick Maggiore and Mark Vandegrift

Dick Maggiore

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Insights about Marketing to Consumers

Companies want to sell more products and services to more consumers. The trouble is the growing list of media choices: traditional offline (radio, TV, newspaper, billboard, magazines) and online (social media, search engine optimization, banner ads, email, video). With so many options, how do we get our messages to consumers?

Value in Company Slogans

Other than creating the brand’s name, the development of tagline might be marketer’s most important task.

Stick with Your Marketing Business Plan

Sometimes the right thing to do is to do nothing, and that takes discipline. In marketing, as in investing, sometimes the right thing to do is to do nothing.

Johnson Controls and Pro Football Hall of Fame Village

Agreement announced Nov. 18 becomes day when excellence met excellence in Stark County.

Tips for Focused Marketing Strategies

No matter how great the tactics, you can’t win without the right strategy.

Risk of Brand Extension

Companies must know the difference between line extension and a brand extension . . . and when to go each route.

Combat strategies and Competitive Advantage in Business

Business marketers must know how to play offense and defense, and when it’s best to flank foes. Combat strategies win wars and help gain a competitive advantage in business.

Lessons from Xerox and Brand Failures

Company failed (and failed again) when it strayed from its established core position.

Obvious Adams Positioning Strategy

Solutions, when found, will be simple and obvious — but only in retrospect.

Engagement from Social Media Content Strategy

 

 

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