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By Dick Maggiore and Mark Vandegrift

Mark Vandegrift

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No Deep Discounting Positioning Tactics

As I mentioned in my first article of the year on 2011 new media trends, there are a lot of exciting trends on the horizon and many new media options starting to settle in as excellent positioning tactics. A few mentioned in the article were LivingSocial and Groupon, deep-discounting-buy-a-coupon-that-is-really-a-gift-certificate-social-media platforms. Like a lot of new media, it's hard to pin down exactly what to call them since these platforms are more than a couponing tactic. And as a positioning tactic, I was very skeptical whether this would ever help a brand...

Online Positioning and Brand Analytics

Is it possible that analyzing how well your position resides in the customer's mind is as simple as googling your brand name? Or perhaps searching your difference? This approach almost seems too elementary, but if you don't rank in the top position for the basic keywords that make up your difference, there's a possibility that you have not discovered your difference, expressed your position correctly, or advertised it with right or sufficient resources. To test this, google the combination of your difference and category, such as Innis Maggiore would do with "positioning agency." ...

New Year, New Media Trends

We've had several clients ask us about 2011 new media trends, so here's a summary of my thoughts about what may transpire this year: Facebook continues its rise.

Test New Media Advertising

"We need to do social media!" exclaimed the CEO.

Google Instant Search Engine Positioning

On Sept. 8, Google announced its new search functionality: Google Instant. This new search feature only works when a user is logged into a Google account.

Blogs and Corporate Positioning Strategy

Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far…

Online Video in Positioning Advertising Mix

The times ... they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for positioning advertising...

Page Titles and Online Positioning

SEO, search engine optimization, search engine marketing, page rank, keyword strategy, online positioning . . .

Understanding YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google.

Tactics to Improve Google Page Listing

With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.

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