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By Dick Maggiore and Mark Vandegrift

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Tagged with: Strategy

Dove for Men Line Extension

The latest miscalculation in line extension is brought to you by Unilever, maker of Dove, the world's first "beauty bar.

Tactics to Improve Google Page Listing

With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated.

Understanding YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google.

Value of Product Naming

Products come and products go. The same goes for product naming.

Poor Domino's Positioning

Let me see if I have this right: A major brand is spending lots and lots of money telling us that for years and years its product has always been lousy. Until now, that is...

Devalued Starbucks Branding

Starbucks Devalues Its Brand - To Go! Starbucks has become a target over the last year or so with both Dunkin' Donuts and McDonald's repositioning the coffeehouse chain to set up…

Good Idea Advice from Jack Trout

On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.

Papa John's Interaction Jack Trout

On April 29, 2009, nearly 500 business and marketing executives gathered at the John S.

Tiger Woods and Buick Comments from Jack Trout

On April 29, 2009, nearly seven months before Tiger Woods' auto accident and subsequent personal troubles, almost five hundred business and marketing executives gathered at the John S.

Positioning and Repositioning

Positioning has become the most powerful concept in marketing.   Positioning has a twin concept that has received little attention.

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