Learn how to win the most important mind game among all of the many challenges you confront. It's the marketing battle, and it's waged in the minds of your prospects.
Whether you win or lose depends on your success with identifying and articulating your brand's position.
This book lays it all out and provides the roadmap to direct your company to succeed with positioning that is thoroughly aligned with the minds of your prospects.
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Bank of America
Direct marketing made more successful.View Work
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Performance guided by values.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Authentic Carolina-style barbecue.View Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark County District Library
Where everything is free®View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work