Rheem’s leading distributor for their HVAC products in Ohio is Robertson Heating Supply. The distributor came to Innis Maggiore to increase sales as well as improve plans, creative execution, digital presence, and get measurable results.

Specifically, they wanted help for their campaign to drive leads to their Rheem Pro Partner dealers in Cincinnati and Columbus and introduce tracking to determine what’s working and what isn’t.

Innis Maggiore’s agency experts recommended a dedicated landing page for the campaign rather than the general Rheem.com website. It would solve the problem of Robertson having no way of tracking their campaigns and provide clear results they could share with leadership and dealers.

We developed a strategic, integrated, multimedia plan for the client to support their home heating equipment campaign, with all traffic directed to a landing page created by Innis Maggiore, both to get leads and track effectiveness. Digital marketing was employed to provide the consumer a compelling reason to go to that landing page to find out more and contact a Robertson Rheem Dealer. The agreed-upon KPIs were clicks, site traffic, form fills, calls, and dealer feedback.

The Innis Maggiore team performed keyword research for Google search ads and forecasts for social ads and a programmatic online video that were created by the agency, in part using existing Rheem brand assets; implemented campaigns on Google search, Facebook, and programmatic platforms; monitored and optimized performance throughout the campaign; and reported monthly, culminating with a final report summarizing its performance to present at client dealer meetings.

We designed the crucial landing page to be true to the Rheem brand and communicate what’s meant by their theme, “a new degree of comfort;” promote special offers; allow the website visitor to download product brochures and easily view Rheem innovations; and find the dealers nearest them through both search and map functionality.

The Rheem campaign reached over 144,000 people in just 8 weeks, with 5,141 clicks and 398,496 impressions on Facebook. The programmatic campaign, which consisted of online video and display retargeting ads, received 686,580 impressions and 1,580 clicks. Google search ads had 25,700 impressions and 1,200 clicks with a 4.6 CTR (the industry standard is 2.4%) with over 350 conversions (dealer web clicks, calls, or form submissions).

In fact, Robertson was so pleased with their (now trackable) results that they have engaged Innis Maggiore for their entire dealer network and all campaigns.

The Pro Football Hall of Fame Village is a huge undertaking and investment, the creation of a travel destination next to Canton’s Pro Football Hall of Fame. The venue is transitioning from the initial planning and sponsorship search to construction, which necessitates that the organization show progress to current and future investors, making that a major part of the Hall of Fame Village annual report.

The area’s most significant expansion project will eventually combine a football theme park, gaming arena, and augmented reality play areas with a new hotel, healthcare facility for former players, business center for excellence, along with shops, restaurants, and more.

This dynamic showcase for excellence and performance, a new tourist destination for fans and family, deserves a dynamic way to present their progress and vision for the future. It’s interactive, using chapters to allow users to navigate the vast content conveniently at their pleasure. Innis Maggiore created an interactive, web-based digital annual report to wow investors and the media — an effort that earned multiple awards as well as continuing our relationship in the role of their digital agency for a second year to create their annual symbol of success.

Babcock & Wilcox is the global leader in clean energy power production. They CO₂llaborate 2 Decarbonize, for a net-zero future.

Innis Maggiore created its award-winning corporate website, as well as a microsite devoted to decarbonization, focusing on the beauty of the planet we seek to preserve, while explaining technical advancements in a clear, straightforward manner.

Amongst an array of marketing materials for B&W’s clean energy technologies, our agency wrote and produced an inspiring and award-winning brand video, which was then repurposed to become part of an ambitious programmatic TV endeavor.

The animated video, titled “Reflections” and which focused on the clean energy future of three children, was joined by a series of spots that featured B&W leaders taken from a TV profile on the company’s efforts. There were 12 — yes a dozen! — agency spots which ran in four waves over a several-month period on a rotating basis. Best performers were increased in the mix, which was augmented by :30 video and :05 B2B and display retargeting ads aimed at “green investors.”

The Babcock & Wilcox campaign received over 4.4M impressions, over 19,000 clicks, with a player completion rate of 60% (total watched in its entirety). That’s quite a reflection on the desire for clean energy, the strength of B&W, and the savvy of Innis Maggiore as their full-service agency partner.