Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.

Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients. We are stewards of our clients' marketing goals and our charge is to Advertise Responsibly®.

Your company has a story. We help you tell it.


Call 800.460.4111 or contact us.

AWARD-WINNING WORK

Goodyear

Leadership through technology.

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Aultman

Leading our community to improved health.

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PURELL

Protecting us from the spread of germs.

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Smith's

Tradition you can taste.

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Artisa

Live Life Uncottaged

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BellStores

Keeping the family on full.

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CSE Federal Credit Union

The Local Alternative

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GOJO

Leader in skin health and hygiene.

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Baja West Coast Kitchen

Fresh food with a West Coast vibe.

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Old Carolina

Authentic Carolina-style barbecue.

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Custom Auto Body

Custom to the rescue!

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NILodor

Invented Pet Odor Control Technology

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MID'S

True Sicilian pasta sauce.

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Baird Brothers

Old school hardwood. Modern accessibility.

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Stark Community Foundation

Connecting people to the causes they care about.

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Stark County District Library

Where everything is free®

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DRB Systems

Transforming the car wash industry.

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Smoke The Burger Joint

Burgers smokin' with attitude.

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Beese Fulmer

Stay rational. Invest long term.

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JOMAC

Powerfully Light

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MCTV

Going the extra smile.

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Republic Steel

Steel Republic Steel.

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Second Harvest

Serving the community.

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Specialty Pipe

Their speciality is being the best.

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Trumbull Metro Housing Authority

Building a solid future for those in need.

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Fair Housing Law Center

Fighting for Equal Housing

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Kimble

The Future of Waste Management

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Massillon Museum

Art & History Come Alive!

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Bird Technologies

The RF Experts

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Verisk 3E

Intelligent compliance. Sustainable progress. A safer world.

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POSITIONISTVIEW® View All Subscribe

Brand Repositioning Misses: Lessons from Toys ‘R’ Us July 05, 2018

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.How did this happen? What went wrong? What can we learn from brand repositioning misses?Toys “R” Us took...

The likely key to content marketing has been discovered; It's probably not what you think June 25, 2018

Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.Content marketing is a relatively inexpensive marketing tactic, but ...

Listening to customers improves understanding June 22, 2018

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.One of his famous quotes really hits home for companies as they come to terms with the importance of their re...

Competitive Business Strategy: Find your playground June 08, 2018

Does your business have a clear and well-articulated statement of strategy?If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.” To find out...

AGENCY NEWS View All Subscribe

Innis Maggiore earns District 5 ADDY Award Learn More

David Collins named as an Innis Maggiore shareholder Learn More

Innis Maggiore strengthens web department through Miller and Gross promotions, Gang addition Learn More

Innis Maggiore hires Ackman as director of media and digital marketing services Learn More