Marketing without brand positioning is like traveling without an address. You waste time. You waste money. Instead, get focus to get results.
The American Association of Advertising Agencies says the average length of an agency-client relationship is about 3 years. Innis Maggiore’s is well over ten years, with our longest legacy client, Custom Auto Body, going all the way back to 1979.
There must be a reason (or two or three) that we keep on collaborating with clients — in industries from healthcare, consumer package goods and financial services to retail, energy and building products — for so much longer.
First, we get the right idea (your differentiating brand position) and then we get the idea right (the marketing based on that position). Innis Maggiore is a full-service agency, with everything you need in one place — including Positioning Strategy, Advertising, Creative, Digital Marketing, Direct Marketing, Media Planning & Placement, Public Relations, Research, Sales Promotion and Web.
Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating through brand positioning. View how we collaborate with our client partners whichever way you choose — by client, media type or industry.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.
Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.
The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.