Brand Repositioning Misses: Lessons from Toys ‘R’ Us July 05, 2018

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.How did this happen? What went wrong? What can we learn from brand repositioning misses?Toys “R” Us took...

The likely key to content marketing has been discovered; It's probably not what you think June 25, 2018

Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.Content marketing is a relatively inexpensive marketing tactic, but ...

Listening to customers improves understanding June 22, 2018

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.One of his famous quotes really hits home for companies as they come to terms with the importance of their re...

Competitive Business Strategy: Find your playground June 08, 2018

Does your business have a clear and well-articulated statement of strategy?If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.” To find out...