Differentiation

When the True Sicilian Pasta Sauce partnered with the Cleveland Browns for the second year, we wanted to support this promotional powerhouse with an appropriately rousing campaign featuring limited edition jars, point-of-sale, landing page to win game tickets, and more.

This commercial, delivered via both cable and connected TV, was one component of a repositioning campaign on behalf of one our legacy clients. The theme, “We’ve got you,” as well as the focus on healthy, active patients symbolizes Aultman’s new brand position as the leader in customer- and community-intimacy.

Innis Maggiore has been the agency of record for MassMu (a nickname we coined) since 2007, collaborating on a rebranding effort, marketing exhibits and even designing two permanent museums-within-the-museum. One is this tribute to Ohio football icon, Paul Brown, created to make the historical fresh and inviting.

As part of Orlando Baking Company’s 150th anniversary celebration, Innis Maggiore created a promotion called “The Great American Sandwich Search” that’s a contest for the most imaginative and tasty recipes, with winners to be chosen by Cleveland celebrity judges. Thus far, there have been several thousand contest page visits, more than 2 million impressions, almost 40% new Facebook followers, and nearly 200 entries.

The collision repair experts at Custom Auto have a brand position that promises a “like-new” factory-fresh result. Though this billboard campaign (complemented with social media and digital) is as doggone fun as it gets, the strategy was a serious one: to promote their services in a lighthearted way after all everyone’s been through the last few years.