Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.
Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients. We are stewards of our clients' marketing goals and our charge is to Advertise Responsibly®.
Your company has a story. We help you tell it.
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Leadership through technology.View Work
Leading our community to improved health.View Work
Protecting us from the spread of germs.View Work
Tradition you can taste.View Work
Live Life UncottagedView Work
Keeping the family on full.View Work
CSE Federal Credit Union
The Local AlternativeView Work
Leader in skin health and hygiene.View Work
Baja West Coast Kitchen
Fresh food with a West Coast vibe.View Work
Authentic Carolina-style barbecue.View Work
Custom Auto Body
Custom to the rescue!View Work
Invented Pet Odor Control TechnologyView Work
True Sicilian pasta sauce.View Work
Old school hardwood. Modern accessibility.View Work
Stark Community Foundation
Connecting people to the causes they care about.View Work
Stark County District Library
Where everything is free®View Work
Transforming the car wash industry.View Work
Smoke The Burger Joint
Burgers smokin' with attitude.View Work
Stay rational. Invest long term.View Work
Powerfully LightView Work
Going the extra smile.View Work
Steel Republic Steel.View Work
Serving the community.View Work
Their speciality is being the best.View Work
Trumbull Metro Housing Authority
Building a solid future for those in need.View Work
Fair Housing Law Center
Fighting for Equal HousingView Work
The Future of Waste ManagementView Work
Art & History Come Alive!View Work
The RF ExpertsView Work
Intelligent compliance. Sustainable progress. A safer world.View Work
Brand Repositioning Misses: Lessons from Toys ‘R’ Us July 05, 2018
Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.How did this happen? What went wrong? What can we learn from brand repositioning misses?Toys “R” Us took...
Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.Content marketing is a relatively inexpensive marketing tactic, but ...
Listening to customers improves understanding June 22, 2018
Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.One of his famous quotes really hits home for companies as they come to terms with the importance of their re...
Competitive Business Strategy: Find your playground June 08, 2018
Does your business have a clear and well-articulated statement of strategy?If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.” To find out...
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More
Innis Maggiore strengthens web department through Miller and Gross promotions, Gang addition Learn More
Innis Maggiore hires Ackman as director of media and digital marketing services Learn More