Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.
Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients. We are stewards of our clients' marketing goals and our charge is to Advertise Responsibly®.
Your company has a story. We help you tell it.
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‘Positioning map’ can reveal your competitive advantage August 29, 2018
Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.To ...
Brand Extension: Mayo move spread Heinz too thin to win August 15, 2018
It happens every time I give talks here and around the country on brand positioning and brand extension.Rather than using PowerPoint presentations, I use products as props. When I hold up a jar of Heinz mayonnaise as an ...
Think digital branding in today's B2B sales August 01, 2018
Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.The brand’s position is the distin...
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.David Baker, pre...