Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.
Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients. We are stewards of our clients' marketing goals and our charge is to Advertise Responsibly®.
Your company has a story. We help you tell it.
Call 330-492-5500 or contact us.
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POSITIONISTVIEW® View All Subscribe
Old theory still explains a lot about business today January 09, 2019
Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success. It's still relevant in advertising psychology today.You might remember ...
'Content marketing' lifts brands, engages customers December 12, 2018
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.Content market...
Crunch numbers to calculate advertising investment November 28, 2018
An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.Jef Richards, professor and chair of the Dep...
Sears' saga found in snowblowers November 14, 2018
Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?”That is but one of myriad anecdotes in Se...
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Innis Maggiore earns two 2018 WebAwards Learn More
Stahler Awarded Innis Maggiore Endowed Scholarship for Communications Learn More
Innis Maggiore earns District 5 ADDY Award Learn More
David Collins named as an Innis Maggiore shareholder Learn More