Marketing without brand positioning is like traveling without an address. You waste time. You waste money. Instead, get focus to get results.
The American Association of Advertising Agencies says the average length of an agency-client relationship is about 3 years. Innis Maggiore’s is well over ten years, with our longest legacy client, Custom Auto Body, going all the way back to 1979.
There must be a reason (or two or three) that we keep on collaborating with clients — in industries from healthcare, consumer package goods and financial services to retail, energy and building products — for so much longer.
First, we get the right idea (your differentiating brand position) and then we get the idea right (the marketing based on that position). Innis Maggiore is a full-service agency, with everything you need in one place — including Positioning Strategy, Advertising, Creative, Digital Marketing, Direct Marketing, Media Planning & Placement, Public Relations, Research, Sales Promotion and Web.
Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating through brand positioning. View how we collaborate with our client partners whichever way you choose — by client, media type or industry.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
Let’s take a look at what we can do with our businesses to keep them successful.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.