Our Secret Sauce is Finding Yours.
Find success with America's #1 Positioning Ad Agency.
Positioning Impacts Everything We Do.
Innis Maggiore is an independent, strategy-first, brand-building, creative advertising agency. We thrive on the positioning side of marketing – where strategy and creativity come together to make work that works. Our only goal is to help you meet yours, all while uncovering what makes your brand unique.
As innovators in fresh air furnishings, shelters, playspaces, and storage, JDM wanted Innis Maggiore to upgrade its image while improving product sales. In a matter of only a few months, our team collaborated to create four websites and product brochures; a Shopify ecommerce site; Google Ads; and home show support such as flyers, handouts, hangtags, emails, and social marketing.
Non-emergency medical transportation provider Scenic View Transportation enlisted Innis Maggiore for a complete rebranding. We recommended a leadership position, coined the new name ReliaRide Medical Transportation, and created everything from a new logo, identity package, and vehicle graphics to TV spot, video, collateral, direct marketing, and displays. Our public relations experts helped secure radio interviews and newspaper feature articles.
Longtime client PrimeTime Health Plan created a new Medicare Advantage Plan for Cleveland’s University Hospitals. Innis Maggiore positioned it as the only MAP made especially for University Hospitals patients, leveraging UH’s massive awareness and customer base. The campaign included print, direct marketing, digital, and TV — all of which used the UH logo shield as an intriguing framing device.
This dynamic, ADDY Award-winning campaign promoted Canton Museum of Art’s annual gala, entitled “Art is Life.” A postcard, invitation, poster, ad, and program featured artist Amy Pleasant’s figurative and abstract art, as well as detailing the immersive event which included artmaking, music, poetry, and an exclusive preview of the exhibit.
In an unusual opportunity, we were chosen to work with another Canton agency to develop a campaign to raise awareness about the dangers of a rising incidence of syphilis. Innis Maggiore led the creative direction and messaging, choosing to highlight the serious consequences uncovered through our independent research — and doing so with a provocative headline.
Massillon Museum is a unique destination that celebrates both art and local history, featuring permanent exhibits honoring football legend Paul Brown and notable regional innovators. We challenged ourselves to create a website as unique as the museum. A fast-moving, split-screen ambient video welcomes the visitor in an exciting, kaleidoscopic manner, while puns on the “Mu” portion of “MassMu” playfully engages them to continue their journey.
Seeking a nontraditional — and flavorful — way to raise funds for its vital mission, Eastern North Carolina’s Goodwill nonprofit launched its own coffee brand, named Carolina Star Coffee, with the help of Innis Maggiore. We designed the logo and packaging, in-store display, and video for digital and social marketing. The only tough part is deciding between the Breakfast Blend or Toasted Carolina Pecan!
Maybe we had too much fun collaborating with Smith’s to promote their delish line of dairy products with a holiday pet photo contest we dubbed “Happy PAWlidays!” Cash and free product for a year motivated entry, as did a matching donation for the local humane society. Innis Maggiore created everything from TV, radio, POS, and social media to a dedicated landing page that bow-wowed Smith’s consumers.
When Sunless engaged Innis Maggiore to promote its first-ever National Spray Tanning Day, we employed just about every service we offer. Beginning with a PR announcement and FAQ sheet, we added live TV demos, radio, videos for social media, filters for Snapchat and Instagram, a web page with salon locator, launch party, and influencer marketing. After 68 million people in campaign traffic, $1.7 million in publicity, and over 22,000 web visits, we’re preparing for year two!
The American Association of Advertising Agencies says the average length of an agency-client relationship is about 3 years. Innis Maggiore’s is well over ten years, with our longest legacy client, Custom Auto Body, going all the way back to 1979.
There must be a reason (or two or three) that we keep on collaborating with clients — in industries from healthcare, consumer package goods and financial services to retail, energy and building products — for so much longer.
First, we get the right idea (your differentiating brand position) and then we get the idea right (the marketing based on that position). Innis Maggiore is a full-service agency, with everything you need in one place — including Positioning Strategy, Advertising, Creative, Digital Marketing, Direct Marketing, Media Planning & Placement, Public Relations, Research, Sales Promotion and Web.
Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating through brand positioning. View how we collaborate with our client partners whichever way you choose — by client, media type or industry.
