Branding Agency Innis Maggiore Adds Lewis Services to Client Roster
Home page image from the recently redeployed LewisServices.com.
CANTON, Ohio (Mar. 7, 2023) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it’s been retained as a lead agency to support the rebranding and launch of LewisServices.com, the website of one of the nation’s largest providers of vegetation management services, Lewis Tree Service.
Innis Maggiore is working with Rochester, N.Y.-based Lewis to focus its marketing efforts, starting with its positioning strategy. The full-service ad agency will work closely with Lewis to execute its positioning strategy via a comprehensive array of web, digital, and traditional communications aimed at reaching and engaging with its key target audiences.
“We’re looking to differentiate Lewis from our competitors, and positioning strategy is the most effective means of doing so,” said Steve Powell, Lewis’ director of marketing and business development. “It made sense for us to partner with the nation’s leading positioning ad agency. Not only did the combined Lewis and Innis Maggiore team quickly identify our position, but the agency has already dramatized it for the marketplace in our key marketing assets, starting with our website, LewisServices.com.”
According to Mark Vandegrift, Innis Maggiore’s chief operating officer, Lewis’ position is unmatched “Agility + Ability.” Lewis can turn on a dime, based on customers’ needs and expectations, and is one of the most fully capable and responsive providers of vegetation management services in the nation.
“When we heard the Lewis team felt it was ‘at its best’ when responding to storms, natural disasters, and other urgent matters, the difference was obvious,” said Vandegrift. “With a clear difference identified, we were able to move quickly to develop the messaging and begin executing.”
Founded in 1938, Lewis has grown to become one of the largest providers of vegetation management services in the United States. Customers rely on Lewis to provide agile, cost-effective vegetation management and emergency response storm restoration services without compromising safety and quality — to get the Job Done Right®. With more than 4,000 team members spanning a customer base that serves more than half the U.S. population, Lewis has a vested interest in the success of its customers and employees to help provide critical power and communications services to families and businesses while creating safety for everyone. To learn more, please visit LewisServices.com and follow the company on social media: LinkedIn Facebook.
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies in competitive markets. The full-service integrated branding agency had 2022 capitalized billings of more than $27 million. Some of its key clients include: Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, The Center for Health Affairs, Encino Energy, FSBO.com, GOJO Industries (Purell), KFC/Kendall House, Kobre & Kim, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Stark Area Regional Transit Authority (SARTA), SmithFoods, and Young Trucks.