Innis Maggiore announces new franchise podcast, FranSimple
Innis Maggiore and FranSource announce franchise podcast, FranSimple
CANTON, Ohio (March 10, 2026) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the launch of FranSimple, a franchise podcast focused on the world of franchising and produced in partnership with FranSource, the nation’s leading full-service franchise development consulting company.
An Innis Maggiore brand, FranSource, has been assisting companies across the U.S. for 30 years in developing, operating, and growing successful franchise companies. With a detailed and dedicated approach, FranSource’s franchise development specialists customize every aspect of the client’s franchise operation to ensure long-term growth and profitability.
Hosted by Mark Vandegrift, president & CEO of Innis Maggiore, the franchise podcast provides listeners the opportunity to explore the topic of franchising, including the latest trends, brand moves, development insights, sales and marketing tactics, and much more. Steve Vandegrift, president of FranSource, is co-host and provides comprehensive commentary based on his wealth of franchise knowledge and experience.
“Franchising is an incredible mechanism for helping business owners grow and expand their operations,” said Steve. “Through FranSimple, we provide an accessible outlet for sharing our expertise with those evaluating franchising as a method of expanding their business.”
Aside from the franchise podcast, Innis Maggiore also produces the Brand Shorthand, a marketing podcast where hosts Mark Vandegrift and Lorraine Kessler dive into everything related to advertising, public relations, sales, and positioning strategy.
“Podcasts engage audiences in a manner that emphasizes organic connection while providing valuable and insightful information,” said Mark. “Incorporating FranSimple as our new franchise podcast allows us to leverage those benefits in order to connect with prospective franchisors.”
FranSimple and Brand Shorthand are available for streaming on all major platforms. Follow both podcasts to learn about new episodes as soon as they are published.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2025 capitalized billings of about $24 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC®), Golf Crypt, Hall of Fame Resort and Entertainment, JDM Structures, KFC/Kendall House, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Mueller Electric, Muskingum Watershed Conservancy District, ReliaRide Medical Transportation, Robertson Heating Supply Company, Stark Area Regional Transit Authority (SARTA), Stricklands Ice Cream, and WellLink Health Alliance.
About FranSource
FranSource has been the leading full-service franchise development consulting company for nearly 30 years. FranSource’s franchise development specialists guide clients through all aspects of developing a successful franchise operation in addition to creating customized solutions related to operations, legal requirements, franchise sales, and marketing. With a detailed and dedicated approach, FranSource streamlines the development process for business owners and helps ensure their franchise operation is properly established for long term growth and profitability.