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Sometimes the right thing to do is to do nothing, and that takes discipline. In marketing, as in investing, sometimes the right thing to do is to do nothing.

Agreement announced Nov. 18 becomes day when excellence met excellence in Stark County.

No matter how great the tactics, you can’t win without the right strategy.

Companies must know the difference between line extension and a brand extension . . . and when to go each route.

Business marketers must know how to play offense and defense, and when it’s best to flank foes. Combat strategies win wars and help gain a competitive advantage in business.

Company failed (and failed again) when it strayed from its established core position.

Solutions, when found, will be simple and obvious — but only in retrospect.

The better candidate doesn’t always win. Candidates with the better competitive positioning strategy do. Voters need to feel an emotional connection. Trump vs. ClintonWe just couldn’t help ourselves.

Customers’ minds don’t like confusion and can be tough to change. So what’s a business to do? Focus! And find the marketing value in a brand name.