Smeeple selects Innis Maggiore as digital agency of record
Smeeple selects Innis Maggiore as digital agency of record.
CANTON, Ohio (Dec. 3, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been selected as the digital agency of record for Smeeple, a startup focused on connecting individuals with subject matter experts (SMEs) who provide personalized advice on a broad range of fields.
Innis Maggiore recently assisted Smeeple in launching a redesigned website. The refreshed site makes it easier for users to discover the platform’s 600+ subject matter experts ranging from athletics to HVAC to homesteading and even business consulting. In addition to web and software development, the ad agency will broaden awareness for the startup through various digital marketing efforts.
Smeeple is a solution to the overwhelming sea of broad and impersonal advice available on the internet. The startup gives consumers access to more than 75 categories across a variety of topics, including sports, fitness, nutrition, gardening, fashion, and many others. As of the latest count, experts list more than 1,750 specialty topics on the site. Users can select an expert who will assist them with advice tailored to their exact situation, needs, challenges, and interests. Many of the platform’s experts also provide initial consultations for a discounted price or for free.
By having a digital agency of record, Smeeple plans to continue to grow its capabilities and integrations with experts who have contributed to feature enhancements on the platform. By downloading the Smeeple app, consumers can browse profiles, schedule meetings, host video chats, and receive additional resources. The consultation sessions are paid for and hosted directly on the app.
“Co-founder Josh Mallalieu and I created the platform with the purpose of making reliable, tailored advice — from electrical wiring to business coaching — just a click away,” said Calvin Holston, Smeeple founder and CEO. “By partnering with Innis Maggiore as our digital agency of record, we’ll continue to build awareness for the startup with consumers who will benefit from a personalized approach to problem solving and skill building.”
“Smeeple manually curates every prospective expert on the site and only 18% so far have been approved. That differentiates them from competitors,” said Mark Vandegrift, Innis Maggiore president. “That aspect alone makes this startup a fitting client for Innis Maggiore as the nation’s leading positioning ad agency. With a clear position in frame, we’re thrilled to start tackling these marketing efforts with Calvin and the Smeeple team.”
About Smeeple
Smeeple is changing the way people connect with experts. Founded by Calvin Holston, Smeeple is a platform that lets consumers connect with experts through real-time video chats. With more than 600 experts across various fields — from fitness and nutrition to specialized trades — Smeeple offers a simple way for users to browse, book, and interact with athletes and professionals who can provide personalized advice.
At its heart, Smeeple is about making expertise easy to access. Whether you’re looking for a one-on-one session with a social media influencer or insights from a top chef, Smeeple provides the tools to connect and learn from the best. With a national launch featuring a wide range of experts, Smeeple is set to change how consumers access and value expert knowledge in our everyday lives.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2023 capitalized billings of about $27 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, The Center for Health Affairs, Encino Energy, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC®), GOJO Industries (Purell), Hall of Fame Resort and Entertainment, Harris Battery, KFC/Kendall House, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Robertson Heating Supply Company, Roetzel & Andress, SmithFoods, Stark Area Regional Transit Authority (SARTA), and Stricklands Ice Cream.