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PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

September 23, 2025

The Wild Sells Out - Maintaining Brand Identity in an Acquisition

One of the biggest retail acquisitions of the year just took place this summer, and effective marketing is right at the center of both the past and future success of…

September 9, 2025

e.l.f. Beauty Buys rhode: How Merger and Acquisition Strategies Can Preserve Brand Identity

From lipstick laying in a drawer to shower shelves stocked with luxurious shampoos, there’s no denying the beauty industry’s strong foothold in the global economy.

August 12, 2025

A New Day is Dawning: PR, EQ, AI and Advertising

There’s no denying the topic of AI has consumed nearly every industry.

August 5, 2025

Bands are Brands

A good brand identity strategy cranks marketing up to 11. Nigel Tufnel of Spinal Tap knows the power of strategy.

July 17, 2025

Thinking Outside the Box: The Benefits of Outdoor Advertising

In the digital age, it can be easy to overlook traditional tactics like outdoor or out-of-home (OOH) advertising.

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

September 25, 2025

Abate and Summers begin advertising firm internships at Innis Maggiore

CANTON, Ohio (Sept. 25, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the agency has extended advertising firm internships to Samantha Abate and Jeff Summers. Abate will balance her time between the media department and the public relations department.

August 28, 2025

Innis Maggiore named integrated marketing agency for seven new clients

CANTON, Ohio (Aug. 28, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it is serving as the integrated marketing agency for Communication Exhibits, Inc. (CEI), Einstein & Gibson LLC, Kline Home Exteriors, Luxium Solutions, Northcoast Painting & Pressure Washing, Torah Today Ministries, and Wally Waffle.

July 15, 2025

Hospital marketing agency Innis Maggiore wins three Telly Awards, one Healthcare Advertising Award

CANTON, Ohio (July 15, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it was named a top-performing video production and hospital marketing agency for its work for Encino Energy, SmithFoods, and Aultman Health System.

June 10, 2025

Students Borland and Robson start summer internships at ad agency

CANTON, Ohio (June 10, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that two students — Chase Borland and Megan Robson — have started summer internships at the ad agency.

June 3, 2025

Canton Ad Federation (CAF) awards 2025 advertising scholarship to Ripley Kemp

CANTON, Ohio (June 3, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced Ripley Kemp is the 2025 recipient of the Canton Ad Federation (CAF) scholarship. Kemp studies media with minors in psychology and film production at Ohio University.

Founded more than 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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