FranSource — an Innis Maggiore brand — announces three new clients
Franchise development company offers one-stop shop for all franchising services.
FranSource — an Innis Maggiore brand — announces three new clients.
CANTON, Ohio (Oct. 23, 2025) – FranSource, an Innis Maggiore brand, today announced it is working with three new clients, Hummus Mediterranean Café, The Golf Crypt, and Tremont Coffee. The franchise advertising agency is providing specialized expertise to differentiate these brands and help them grow in their respective industries.
FranSource provides franchise companies business analysis, franchise disclosure document (FDD) development, operations mapping, franchise sales and employee training, franchisee training and support, and franchisor/franchisee marketing strategy and execution.
Steve Vandegrift, FranSource president, said brand differentiation is a necessary element for successful franchises.
“If companies want to expand through franchising, a strong brand is critical,” he said. “Those seeking to set up a franchise company can’t rely solely on an operations system. A marketing system is critical because potential franchisees will ask the question, ‘How will you help me create a customer?’”
Heidi Zazza, co-founder of The Golf Crypt, is grateful for that type of guidance.
“One thing we’ve appreciated about FranSource is their level of expertise in walking us through the franchise development process,” she said. “Now, with Innis Maggiore, they are a one-stop franchising powerhouse that will grow The Golf Crypt with marketing that a nationwide brand commands.”
According to Mark Vandegrift, Innis Maggiore president & CEO, the franchise advertising agency looks forward to engaging these new clients.
“Successful franchises are those that stand apart from their competitors,” he said. “Solid positioning strategy, accompanied by supporting advertising and marketing, helps to emphasize their unique differences. We look forward to working with these clients to help them stand for something unique in the minds of customers and prospects as they expand.”
Hummus Mediterranean Café is a family-owned business with locations in Moore and Oklahoma City, Okla. The restaurant uses authentic recipes featuring top-quality ingredients for a variety of mouthwatering dishes, including hummus, falafel, kabobs, and more. The initial campaign will be advertising the franchise concept, and as new franchise locations are opened, FranSource will support the franchisee’s local marketing efforts.
The Golf Crypt, headquartered in Jupiter, Fla., is the ultimate private indoor Trackman golf sanctuary. It provides golfers with an opportunity to practice and play indoors, without distractions like heat, rain, and the intimidation of experienced golfers. The members-only club will be opening new locations soon, which FranSource will support in both grand opening and ongoing marketing efforts.
Tremont Coffee, with locations in Massillon, North Canton, and Perry, Ohio, was founded by a husband and wife with a shared love of coffee. A dedication to community and exceptional roasted coffees helped it become one of Ohio’s fastest-growing coffee brands. Tremont has engaged FranSource to expand its operations manual and develop its franchise sales process. Ultimately, Tremont will partner with FranSource for franchise advertising and local marketing support.
About Innis Maggiore
Innis Maggiore is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2024 capitalized billings of about $25 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, Communication Exhibits (CEI), Einstein & Gibson LLC, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC), GOJO Industries (PURELL), Hall of Fame Resort and Entertainment, JDM Structures, KFC/Kendall House, Kline Home Exteriors, Lewis Services, Luxium Solutions, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Mueller Electric, ReliaRide Medical Transportation, Robertson Heating Supply Co., SmithFoods/Prairie Farms, and WellLink (formerly The Center for Health Affairs).
About FranSource
FranSource has long been recognized as one of the premier full-service franchise development firms in the U.S. Founded in 1997, FranSource has assisted businesses across the U.S. in successfully expanding through franchising, both domestically and internationally. The depth of FranSource’s support and the quality of its services set FranSource apart from other franchise development firms. Some of FranSource’s key clients include Gus’s World Famous Fried Chicken, The Children’s Place, Hudson Valley Swim, Perky’s Pizza, iTrip, ALOHA Mind Math, Drake’s Come Play, FitStop 24, Golden Heart Senior Care, World Tavern Entertainment, and Heavy Duty Tire. FranSource is also a preferred supplier for Gordon Food Service customers.