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A CEO’s Guide to PR Crisis Management
Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.
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Brands should heed this warning: Be careful with culture in advertising
Don’t be like Bud Light — unless you have a billion to spare! What would you do if you woke up to find out that you’ve lost over a billion dollars? You probably would never go back to sleep.
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Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™
Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.
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Mastering Brand Recognition Strategy: Coca-Cola “Pops” Into the New Soda Craze
There’s Poppi, Popwell, Olipop, Culture Pop, and now Simply Pop. It seems that soda drinkers cannot get enough prebiotic pops!
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Will Leveraging AI in Paid Search Supercharge Your Campaigns?
AI in Paid Search Advancements on Google
With the airing of Google Marketing Live (GML) just a few weeks ago, marketers were updated on all the new features that will soon be coming to Google … and some that have already arrived. The common denominator across these new advancements?
America’s Pastime to the World’s Stage, Positioning as a Sports Marketing Strategy
As we welcome Independence Day celebrations, most Americans think of iconic American imagery — often hot dogs, burgers, summer nights, and baseball! The oldest American sport often recalls childhood memories of a slow, strategic game steeped in tradition.
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Chicken of the sea?
Long John Silver’s rebrand clucks like a positioning landlubber. Jessica Simpson famously asked, “Is this chicken what I have, or is this fish? ” The clip was played and played and played — “It’s called Chicken of the Sea, but it’s not really chicken. It’s tuna.
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2024 Super Bowl Ads Winners and Losers
If you read our “How to Critique Super Bowl Commercials” PositionistView article last week, you know we have a fairly critical eye when judging the commercials. Along with a crazy overtime Chiefs’ win, the ads also provided plenty of chatter at our watch party.
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