FitWorks Fitness Centers Selects Innis Maggiore Group
CANTON, Ohio (November 21, 2003) – Innis Maggiore Group, an advertising and public relations firm, today announced that it has been selected as the agency of record for FitWorks Fitness Centers.
Terms of the arrangement were not disclosed.
"Innis Maggiore's expertise in direct marketing, public relations and other marketing disciplines will be critical in supporting FitWorks Fitness Centers' growth plan," said Mike Cross, director of marketing at FitWorks.
FitWorks Fitness Centers, based in Richmond Heights, Ohio, provides fitness and health-related services to more than 40,000 members at 15 locations throughout the Cleveland, Akron and Cincinnati areas. Established in 1996, FitWorks offers ancillary services, which include personal training, physical therapy, women's-only workout room, childcare, hydro massage, oxygen bar, and fitness products. For more information, visit www.fitworks.com.
Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company quadrupled in size between 1997 and 2002, and is projecting 2003 capitalized billings of more than $30 million. In May 2003, Advertising Age ranked Innis Maggiore the fastest-growing agency in Ohio. Key clients include Aultman Health Foundation, FitWorks Fitness Centers, Liquid Control Corp., Louisiana-Pacific Corp., NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America.