Just Like You & Me Partners with Ad Agency for Nonprofits, Innis Maggiore
Heart Brands launches storytelling nonprofit, Just Like You & Me.
CANTON, Ohio (July 9, 2026) — Innis Maggiore, the nation’s leading positioning ad agency, today announced a partnership with Just Like You & Me, a nonprofit organization focused on sharing the stories of people who beat the odds and rise above challenges. The launch of the new storytelling organization marks a continued relationship with Heart Brands, the parent company of A Blessed Path, Delta V Management, and ReliaRide Medical Transportation among others, and its ad agency for nonprofits.
Just Like You & Me celebrates the power of human experience by providing a platform where individuals can share stories of resilience, courage, and transformation. Each testimonial provides a detailed and personal account of overcoming adversity – whether living with a disability, enduring personal struggles, or navigating other hardships. By spotlighting these narratives, Just Like You & Me hopes to inspire others to dream, believe, and exceed in their own lives.
Just Like You & Me originated from the idea of interviewing the parents of Connor Orban, president of Heart Brands, who raised and cared for his brother with cerebral palsy until his passing. By engaging similar testimonials, the media-focused nonprofit depicts the organic connection and similarities between others’ lived experiences.
A trusted ad agency for nonprofits, Innis Maggiore assisted Just Like You & Me with developing a distinct brand identity that emphasizes the shared love, connection, and community found in storytelling. Assets included logo design and the development of a dynamic landing page, as well as intro and outro video components for the organization’s documentary content.
Innis Maggiore’s collaboration with Heart Brands began with the complete rebranding of ReliaRide Medical Transportation, formerly Scenic View Transportation. The ad agency for nonprofits launched a comprehensive overhaul that included a new name, logo design, brand identity, vehicle wraps, employee relations materials, and media relations strategy.
“The Innis Maggiore team delivered a superior brand strategy for ReliaRide Medical Transportation,” said Orban. “The awareness created by the new identity allowed us to build a strong platform to launch Just Like You & Me. Now, we have a family of nonprofit and for-profit brands that carry a common theme, yet all stand as distinct, individually positioned entities.”
Along with the ad agency for nonprofits, the vision for Just Like You & Me has been brought to life through Orban, his wife and Executive Director, Aleena Orban, and Director of Production and Host Mike Villareal. Since its launch, the organization has shared several powerful stories, which are available for viewing at jlyam.org. Help support Just Like You & Me in producing future video, podcast, and written content by donating today.
About Just Like You & Me
Just Like You & Me is dedicated to sharing the stories of individuals who have displayed resilience, courage, and transformation by overcoming hardships. By highlighting these inspirational stories, the nonprofit organization spotlights the importance of shared love, connection, and community through the authentic accounts of others’ lived experiences. Testimonials are captured through a variety of mediums, including documentaries, podcasts, and written accounts. Just Like You & Me is part of the Heart Brands family, which includes other organizations such as A Blessed Path, Delta V Management, ReliaRide Medical Transportation, and others. Learn how you can support Just Like You & Me at https://jlyam.org/.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2025 capitalized billings of about $24 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, BellStores, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC®), Goodwill Industries of Greater Cleveland & East Central Ohio, GOJO Industries (PURELL), The Golf Crypt, JDM Structures, Kline Home Exteriors, KFC/Kendall House, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Mueller Electric, ReliaRide Medical Transportation, Robertson Heating Supply Co., SmithFoods/Prairie Farms, Stark Area Regional Transit Authority (SARTA), Tremont Coffee Co., and WellLink Health Alliance.