Innis Maggiore named contractor marketing agency of record for Kline Home Exteriors
Innis Maggiore was named contractor marketing agency of record by Kline Home Exteriors.
Early results include record-breaking sales, highest close rates in home exterior company’s history.
CANTON, Ohio (May 12, 2026) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it was named the contractor marketing agency of record for Kline Home Exteriors.
Innis Maggiore has provided a positioning strategy to differentiate Kline from its competitors. The agency has developed and executed a digital marketing strategy encompassing organic and paid social components, primarily through Facebook channels. In addition, the contractor marketing agency is coordinating Kline’s Connected TV and cable promotional placements.
Mark Vandegrift, president and CEO of Innis Maggiore, expressed the value that the integrated contractor marketing agency is bringing to Kline’s approach to brand storytelling.
“Our partnership with Kline Home Exteriors demonstrates the advantages a full-service agency powered by a focused strategy like positioning can provide,” he said. “Given our well-rounded expertise, we’re delivering a comprehensive approach, unbiased toward any particular advertising discipline, that is emphasizing the tactics and messages that deliver the best results for our new client.”
Those results include record-breaking sales figures and some of the highest close rates in Kline Home Exteriors’ history. The new marketing approach helped bring in dozens of home renovation projects within the first week, and two new weekly sales records were broken during the first month of the campaign.
Dan Yoder, owner of Kline Home Exteriors, said the contractor marketing agency’s philosophy aligns with Kline’s brand mission.
“Our priority at Kline Home Exteriors is to ‘impact every home we touch,’” said Yoder. “We do this with great people, quality products, and excellent service. Innis Maggiore’s emphasis on brand positioning follows the same principles. As we continue to build awareness and generate leads, we’re confident this partnership will remain focused on our brand difference and the qualities that make us a leader. Following the early success we’ve experienced, we’re eager to realize the long-term benefits of this great relationship.”
About Kline Home Exteriors
Established in 1992, Kline Home Exteriors is a full-service exterior home improvement and restoration company based in Dundee, Ohio. The company is dedicated to serving customers with expert Amish roofers and excellent service all over Ohio. Throughout its years in business, Kline’s focus has always remained on quality, service, and reliability. Today, the company offers a full range of services, including shingle and metal roof replacement, gutter installation, vinyl siding installation, and window and door replacement.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2025 capitalized billings of about $24 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC®), GOJO Industries (PURELL), Golf Crypt, JDM Structures, KFC/Kendall House, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Mueller Electric, ReliaRide Medical Transportation, Robertson Heating Supply Company, SmithFoods/Prairie Farms, Stark Area Regional Transit Authority (SARTA), Tremont Coffee Co., and WellLink Health Alliance.