Flower Factory Selects Innis Maggiore Group

CANTON, Ohio (July 8, 2004) -- Innis Maggiore Group, an advertising and public relations firm, today announced that Flower Factory Inc., a North Canton-based operator of wholesale floral and craft supply stores, has selected the agency as its agency of record. Terms were not disclosed.

"Our plans for aggressive growth will require solid marketing strategy and a program that generates results, and we're confident that Innis Maggiore will provide both," said Dennis Mulqueen, president and chief executive officer of Flower Factory.

Established in 1981, Flower Factory operates five wholesale locations in Canton, Cleveland, Columbus and Dayton, Ohio, as well as Indianapolis, Ind. The stores carry floral and craft supplies, home décor and gifts, and are open to retailers, manufacturers, corporations and non-profit organizations such as schools and churches.

Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company more than doubled in size between 2000 and 2003, when capitalized billings exceeded $32 million. In 2004, Advertising Age ranked Innis Maggiore the fastest-growing agency in northeastern Ohio for the third straight year. Key clients include Aultman Health Foundation, England Custom Furniture Direct, Flower Factory, NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America.