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PositionistView® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

Stop Advertising to Save Money Clock Quote
January 7, 2026
“To stop advertising to save money is to stop a clock to save time.”

This Henry Ford quote is a great reminder to marketers as we begin the New Year.

Social Listening Strategy Barnes Noble - Innis Maggiore
December 16, 2025
How Social Listening Strategy has kept Barnes & Noble Relevant

From embracing indie authors to publishing collector’s edition releases to creating BookTok section suggestions in stores, Barnes & Noble is tapping into the power of culture to drive customers toward…

Brand Authenticity Gen Z - Innis Maggiore
December 16, 2025
The Age of Brand Authenticity: How Gen Z Sees Marketing Today

Marketing is always evolving.

Long John Silvers Rebrand Logos
December 4, 2025
Chicken of the sea?

Long John Silver’s rebrand clucks like a positioning landlubber. Jessica Simpson famously asked, “Is this chicken what I have, or is this fish?

Ecommerce Marketing Agency Shopping Cart
November 20, 2025
An E-Commerce Marketing Agency’s Guide to Choosing an E-Commerce Platform

When a company chooses to get involved in the e-commerce space, one of the very first decisions that will be made is which e-commerce platform the website should be developed…

Agency News
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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

Leading Marketing Agency Nicole Seifert - Innis Maggiore
January 15, 2026
Nicole Seifert joins leading marketing agency Innis Maggiore
CANTON, Ohio (Jan. 15, 2026) — Innis Maggiore, the nation’s leading marketing agency in the practice of positioning, today announced the addition of Nicole Seifert as executive creative director. Seifert launched her 25+-year career in brand storytelling at VML, formerly Malone Advertising.
Shopify Website Developer - Innis Maggiore
November 18, 2025
Shopify website developer Innis Maggiore earns certification
CANTON, Ohio (Nov. 18, 2025) – Innis Maggiore, the nation’s leading positioning ad agency, today announced it has earned a certification as a Shopify website developer. The latest credential affirms the agency’s fluency in building powerful and scalable e-commerce sites for clients of all sizes using the Shopify platform.
Franchise Advertising Agency FranSource Innis Maggiore New Clients
November 13, 2025
FranSource — an Innis Maggiore brand — announces three new clients
CANTON, Ohio (Nov. 13, 2025) – FranSource, an Innis Maggiore brand, today announced it is working with three new clients, Hummus Mediterranean Café, The Golf Crypt, and Tremont Coffee. The franchise advertising agency is providing specialized expertise to differentiate these brands and help them grow in their respective industries.
Advertising Firm Internships Abate Summers
September 25, 2025
Abate and Summers begin advertising firm internships at Innis Maggiore
CANTON, Ohio (Sept. 25, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the agency has extended advertising firm internships to Samantha Abate and Jeff Summers. Abate will balance her time between the media department and the public relations department.
Integrated Marketing Agency 7 New Clients
August 28, 2025
Innis Maggiore named integrated marketing agency for seven new clients
CANTON, Ohio (Aug. 28, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it is serving as the integrated marketing agency for Communication Exhibits, Inc. (CEI), Einstein & Gibson LLC, Kline Home Exteriors, Luxium Solutions, Northcoast Painting & Pressure Washing, Torah Today Ministries, and Wally Waffle.
Innis Maggiore Brand Positioning

Founded more than 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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