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Labels are for cans, not people.

We live in a world where everyone is after everyone's business. And it's a world in which, if you lose your business, you never get it back.

A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten.

For generations, families have trekked to SeaWorld to see "Shamu, the killer whale. " More than the main attraction, Shamu is the face of the theme park.

In 2012, Domino's dropped "pizza" from its company name and unveiled a fresh, modernized logo. If you didn't know that happened, you're not alone.

There is a story behind the story in the Brian Williams false-reporting scandal. Crisis PR has played a role.

There were no inflated expectations as far as the game went on Super Bowl Sunday. Deflated Seattle fans notwithstanding, the game delivered.

The craft beer industry is booming. But rather than fighting the trend, big brewers like MillerCoors and Anheuser-Busch are joining in and creating their own microbrews.

This year, give the gift of branding. "Look, Santa baby! You're never gonna make it without a new image," was how his weary Tinseltown agent put it.

Today, millions of consumers will log in to Amazon and other online retailers in a frantic search for the best Cyber Monday deal.