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By Dick Maggiore and Mark Vandegrift

Dick Maggiore


Brand Positioning Failure PositionistView Headlines GM

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

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With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

Bothism for Holistic Marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

How to Rate Super Bowl Ads

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

How to Market During a Pandemic

Let’s take a look at what we can do with our businesses to keep them successful.

Gekko Moral Capitalism

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . .

Ranking Super Bowl Ads Innis Maggiore

(As seen in Crain’s Cleveland Business. ) Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics.

How to Fix Marketing Strategy

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing.

Marketing Trends for 2020 Innis Maggiore

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Improving Marketing Focus Innis Maggiore

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

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