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By Dick Maggiore and Mark Vandegrift

Dick Maggiore

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Brand Positioning Failure PositionistView Headlines GM

The Undoing of GM

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

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Niche Up for Success

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

Bothism for Holistic Marketing

Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

How to Rate Super Bowl Ads

How to Rate the Most Winning Super Bowl Ads

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

How to Market During a Pandemic

Five ways to steer your business through the pandemic

Let’s take a look at what we can do with our businesses to keep them successful.

Gekko Moral Capitalism

Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . .

Ranking Super Bowl Ads Innis Maggiore

Super Bowl LIV Advertising: The game behind the game

(As seen in Crain’s Cleveland Business. ) Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics.

How to Fix Marketing Strategy

Get your 3Ms right to grow your business

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing.

Marketing Trends for 2020 Innis Maggiore

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Improving Marketing Focus Innis Maggiore

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 8, 2022

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

June 22, 2022
CANTON, Ohio (June 22, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Ashley Johnson, senior project manager, is the recipient of a 2022 Twenty Under 40! Award.
June 14, 2022
CANTON, Ohio (June 14, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, is expanding its geographic reach with a new presence in Raleigh, N. C. Jim Cyphert, APR, the agency’s director of public relations, is leading business development and overseeing agency initiatives there.
June 7, 2022
CANTON, Ohio (June 7, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two summer interns, Mercedes Bryan and Klaire Vandegrift.
May 23, 2022
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
May 13, 2022
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.