England Custom Furniture Direct Selects Innis Maggiore Group

CANFIELD, Ohio (March 2, 2004) -- Innis Maggiore Group, an advertising and public relations firm, today announced that it has been selected as agency of record by England Custom Furniture Direct, Boardman, Ohio. Terms of the arrangement were not disclosed.

"Our plans to drive sales and rapidly expand our store network make it necessary to have an agency that understands retail marketing," said Lawrence S. Hendricks, the store company's CEO. "Innis Maggiore has the proven ability to bring customers into stores."

England Custom Furniture Direct, based in Boardman, Ohio, operates retail stores that sell England furniture. The company guarantees delivery of custom-made furniture in 21 days, far less than the industry average of 12 weeks. England also guarantees delivery of many in-store items within 21 hours. Plans call for the opening of 30 stores by the end of 2007.

Innis Maggiore Group is an advertising and public relations firm with more than 50 associates at offices in Canton and Youngstown, Ohio. The company reported 2003 capitalized billings of more than $32 million, and has doubled in size since 2000. In 2003, Advertising Age ranked Innis Maggiore the fastest-growing agency in Ohio. Key clients include Aultman Health Foundation, England Custom Furniture Direct, FitWorks Fitness Centers, Liquid Control Corp., Louisiana-Pacific Corp., NEOUCOM, Nickles Bakery, Parker Hannifin, Progressive Foam Technologies, Rainbow Rentals, Republic Engineered Products and Smithers-Oasis Co. Innis Maggiore is a member of the American Association of Advertising Agencies, the Direct Marketing Association, the National Investor Relations Institute and the Public Relations Society of America. 

For more information contact:

Jim Cyphert
Director of Public Relations
Innis Maggiore
P: 330-492-5500
Email: jim.cyphert@innismaggiore.com