Innis Maggiore named advertising agency of record by Robertson
Innis Maggiore was named advertising agency of record by Robertson Heating Supply Co. for its Rheem brand and dealer marketing campaigns.
CANTON, Ohio (April 11, 2024) — Innis Maggiore today announced it was named advertising agency of record for Robertson Heating Supply Co.’s 2024 Rheem brand and dealer marketing campaigns.
Innis Maggiore, the nation’s leading positioning ad agency, was hired by Robertson to handle its Rheem Pro Partner campaign to boost HVAC sales with its dealers in central and southern Ohio. Following the success of last fall’s strategic multi-media campaign, Robertson hired Innis Maggiore as its advertising agency of record to handle spring and fall 2024 Rheem brand and dealer marketing campaigns in Ohio, western Pennsylvania, West Virginia, and parts of Kentucky.
“We were looking for an agency that could examine all possible media opportunities out there, and lead us in the right direction,” said Roy Brown, director of Rheem/Ruud HVAC equipment for Robertson Heating Supply Co. “Tracking results was very important to us — from impressions to clicks to site visits to increasing sales activity. For these reasons, Innis Maggiore was the right choice for Robertson.”
Innis Maggiore’s 2024 campaign will drive prospects to a promotional landing page to find their local Rheem dealer. Messaging will focus on “comfort taken to the next level” with Rheem heating and cooling systems.
“We really like the targeting approach Innis Maggiore brings to the table,” said Scott Robertson, president of Robertson Heating Supply Co. “The agency eliminates waste while maximizing efficiency and continuously optimizing. And that’s why we named Innis Maggiore advertising agency of record for our Rheem campaigns in 2024.”
“Its leadership in innovation makes Rheem’s position fun to dramatize,” said Tony Bell, Innis Maggiore’s executive director of client services. “Coupling that innovation with Robertson’s impressive track record and dealer network is a win-win for the consumer.”
About Rheem
Founded in 1925, Rheem Manufacturing is a global leader committed to delivering innovative products that save energy and support a more sustainable future. Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool and spa heating, and commercial refrigeration products available in more than 80 countries.
About Robertson Heating Supply Co.
Family owned and operated since 1934, and with headquarters in Alliance, Ohio, Robertson Heating Supply Co. is an industry leader in HVAC and plumbing wholesale distribution, with 39 branches serving Ohio, Pennsylvania, Michigan, Indiana, and West Virginia, including six kitchen and bath retail showrooms.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2023 capitalized billings of about $27 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, The Center for Health Affairs, Encino Energy, ForeverLawn, Inc., GOJO Industries (Purell), Hall of Fame Resort and Entertainment, Harris Battery, KFC/Kendall House, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Prolectric (UK), Robertson Heating Supply Company, Roetzel & Andress, SimiTree, SmithFoods, Stark Area Regional Transit Authority (SARTA), and Stricklands Ice Cream.