Trusted marketing agency Innis Maggiore celebrates 50th anniversary
America’s leading positioning ad agency recently celebrated 50 years of “Honoring the Past. Positioning the Future.” alongside associates, their families, clients, and friends.
Trusted marketing agency Innis Maggiore celebrates 50th anniversary.
CANTON, Ohio (Aug. 27, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, hosted its 50th Birthday Celebration Weds., Aug. 14, with hundreds of special guests in attendance and proclamations received from state and community leaders.
Associates, their families, clients, and friends of the trusted marketing agency gathered for the celebration, which included a DJ, carnival games, inflatables, and a dunk tank featuring Innis Maggiore team members. Guests also enjoyed cuisine from True Roots BBQ and Polar X-Press Ice Cream.
Proclamations were received from Ohio State Rep. Scott Oelslager (48th District), Canton Mayor William V. Sherer II, and North Canton Mayor Stephan B. Wilder. Innis Maggiore President Mark Vandegrift provided honorary remarks commemorating the agency’s milestone year, which has focused on “Honoring the Past. Positioning the Future.”
“The biggest thing I’ve learned in these 50 years is that it’s about the people,” said Innis Maggiore Chairman & CEO Dick Maggiore. “Nothing else matters because nothing is possible without the right people — and we have them — positioned for an exciting future.”
Hundreds of people have crossed the trusted marketing agency’s path over five decades, but more than half of the current roster has worked at least the last 10 years together, a rare milestone in the ad agency business.
“Every associate has uniquely contributed to our remarkable history as we’ve gone from strength to strength,” said Vandegrift. “In our humble opinion, it’s the best conglomeration of creative minds in the nation, and we honor them during our 50th anniversary celebration.”
Preparations for the celebration began in August 2023, with a committee convening to decide how to best mark such a momentous occasion. The group decided this year’s festivities would focus on celebrating the people who effortlessly make magic happen every day. The trusted marketing agency’s celebrations will continue through December.
“Our gratitude goes out to everyone who has been part of the Innis Maggiore story,” said Vandegrift. “Here’s to the next 50 years!”
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2023 capitalized billings of about $27 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, The Center for Health Affairs, Encino Energy, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC®), GOJO Industries (Purell), Hall of Fame Resort and Entertainment, Harris Battery, KFC/Kendall House, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Robertson Heating Supply Company, Roetzel & Andress, SmithFoods, Stark Area Regional Transit Authority (SARTA), and Stricklands Ice Cream.