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Don’t Dare Call It “McDonut”!
How sweet is the McDonald’s/Krispy Kreme cross-promotion strategy? Lots of people like McDonald’s. Lots of people like Krispy Kreme. But do they go together?
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Did Jaguar Commit Brand Suicide?
I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad? ” My response is always, “Well, it’s interesting…” and I stop there because most people have already formed their opinions, and it’s typically, “It’s awful.
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“To stop advertising to save money is to stop a clock to save time.”
This Henry Ford quote is a great reminder to marketers as we begin the New Year. Time keeps marching on, and no one has figured out how to stop it. There’s a world of time-saving ideas out there, but stopping a clock isn’t one of them.
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Super Bowl LX Ad Review
Lay's Draws Tears, Kendall Draws Jeers, and Sight Gags Get the Most Cheers
Our panelists found this year's Super Bowl LX Ad review to be both fun and challenging. Challenging, because picking a winner was a bit more difficult than in the recent past.
