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By Dick Maggiore and Mark Vandegrift

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Dick Maggiore's Book The CEO's Number One Responsibility: Identifying and Articulating Your Brand's Position

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Mark Vandegrift's Book Keyword: Positioning How Search Proves the Principles of Brand Positioning

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» Innis Maggiore

Founded more than 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 8, 2025

Fasten your seatbelts. Southwest Airlines’ brand differentiation strategy hits turbulent times.

Southwest Airlines was founded with a clear mission — to provide low-cost, convenient airfare for patrons.

March 25, 2025

Mastering Brand Recognition Strategy: Coca-Cola “Pops” Into the New Soda Craze

There’s Poppi, Popwell, Olipop, Culture Pop, and now Simply Pop.

March 4, 2025

Checklist for Choosing a Marketing Agency

When it comes to driving business growth, turning your attention to marketing stands out as one of the most important strategies to company success.

February 25, 2025

Did Jaguar Commit Brand Suicide?

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most…

February 10, 2025

Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

March 17, 2025

Innis Maggiore awarded 10 Service Industry Advertising Awards (SIAA)

CANTON, Ohio (March 17, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned 10 Service Industry Advertising Awards (SIAA) for ReliaRide Medical Transportation and Stark Area Regional Transit Authority (SARTA). The agency was among only 10% of entries recognized.

February 24, 2025

Innis Maggiore hosts agency mentoring event with TomTod Ideas

CANTON, Ohio (Feb. 24, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, hosted an agency mentoring event for middle school students through TomTod Ideas, a nonprofit organization that empowers middle schoolers to explore and launch ideas.

February 19, 2025

Innis Maggiore named six-time Web Excellence Award winner

CANTON, Ohio (Feb.

February 12, 2025

Digital Marketing Agency Innis Maggiore Promotes Alex, Henderson, Zimcosky, Hires Noland

CANTON, Ohio (Feb. 12, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Stacie Alex to financial administrator, Cheryl Henderson to executive director of creative services, and Zoe Zimcosky to project manager.

December 3, 2024

Smeeple selects Innis Maggiore as digital agency of record

CANTON, Ohio (Dec. 3, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been selected as the digital agency of record for Smeeple, a startup focused on connecting individuals with subject matter experts (SMEs) who provide personalized advice on a broad range of fields.

Founded more than 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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