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Chicken of the sea?
Long John Silver’s rebrand clucks like a positioning landlubber. Jessica Simpson famously asked, “Is this chicken what I have, or is this fish? ” The clip was played and played and played — “It’s called Chicken of the Sea, but it’s not really chicken. It’s tuna.
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A Media Planning & Buying Agency’s Look Into Using Ad Dollars Wisely
They say money spent isn't always money well spent … and this could not be more true when it comes to marketing dollars.
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