Innis Maggiore selected by Muskingum Watershed Conservancy District (MWCD) for parks and recreation advertising initiative
Innis Maggiore was selected by Muskingum Watershed Conservancy District for a parks and recreation advertising initiative.
CANTON, Ohio (April 28, 2026) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it was selected as the agency of record by the Muskingum Watershed Conservancy District (MWCD). Through the partnership, the agency will execute a comprehensive parks and recreation advertising strategy to encourage more tourism throughout the watershed district’s northeast Ohio territory.
Innis Maggiore will position MWCD and its properties as Northeast Ohio’s preferred choice for comprehensive water recreation, camping, and outdoor experiences, using Stay at the Lake. Play at the Lake. messaging. The agency will develop and execute digital, social, and traditional marketing and public relations initiatives to promote camping, boating, hiking, fishing, and other amenities that make MWCD’s multiple waterside properties so unique.
Innis Maggiore President and CEO Mark Vandegrift emphasized that positioning will bring focus and direction for MWCD.
“Positioning strategy places the emphasis at the heart of what makes a brand stand out,” said Vandegrift. “Through this partnership, Innis Maggiore looks forward to melding the power of positioning with parks and recreation advertising that highlights the beauty and enriching experiences MWCD has waiting right here in our own back yard.”
Adria Bergeron, director of marketing and communications at MWCD, looks forward to the positive impacts of the conservancy district’s partnership with the agency.
“We’re very excited to see the benefits of our collaboration with Innis Maggiore,” said Bergeron. “We’ve seen the ways the agency has delivered impactful results for some of our neighboring organizations, and we’re looking forward to cementing our own position through our new parks and recreation advertising campaign.”
About Muskingum Watershed Conservancy District (MWCD)
The Muskingum Watershed Conservancy District (MWCD), established in 1933, is the largest conservancy district in Ohio. Encompassing 18 counties, managing 10 lakes and four reservoirs, and serving over 2 million residents, MWCD is a responsible steward, dedicated to providing the benefits of flood reduction, conservation, and recreation throughout the Muskingum River Watershed.
About Innis Maggiore
Innis Maggiore Group is recognized as America’s leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2025 capitalized billings of about $24 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, ForeverLawn, Goodwill Industries of Eastern North Carolina (GIENC®), GOJO Industries (PURELL), Golf Crypt, JDM Structures, KFC/Kendall House, Lewis Services, MID’S True Sicilian Pasta Sauce, Midwest Industrial Supply, Mueller Electric, ReliaRide Medical Transportation, Robertson Heating Supply Company, SmithFoods/Prairie Farms, Stark Area Regional Transit Authority (SARTA), Tremont Coffee Company, and WellLink Health Alliance.