Innis Maggiore named agency of record for ForeverLawn®
Innis Maggiore named ForeverLawn’s marketing agency of record.
CANTON, Ohio (July 16, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, announced it has been selected as the marketing agency of record by ForeverLawn, Inc., the high-performance leader and innovator in synthetic grass solutions.
Innis Maggiore has assisted ForeverLawn in projects including positioning strategy, website development, and corporate identity consulting for its various brands. Following these successes, ForeverLawn named Innis Maggiore agency of record to manage and strengthen its marketing, utilizing the full breadth of integrated marketing services.
“Innis Maggiore continuously proves to be the right choice for ForeverLawn through its unique and personalized approach to advertising,” says Derek Taylor, director of marketing for ForeverLawn. “We’ve been very pleased with our involvement with the agency and its dedication to effective differentiation. As we advance in our mission of providing high-performance synthetic grass products, we look forward to accomplishing our business goals by partnering with Innis Maggiore’s team of marketing specialists.”
“We’re honored to work with ForeverLawn, the leader in synthetic grass technology,” said Tony Bell, executive director of client services at Innis Maggiore. “Premium design, high-quality materials, and efficient installation techniques make its products observably different from others on the market, and we’re excited to use the power of positioning to promote ForeverLawn’s unparalleled benefits.”
About ForeverLawn
ForeverLawn improves spaces and communities through innovative synthetic grass solutions. Beginning in 2004 as the entrepreneurial venture of two brothers, ForeverLawn has consistently led the industry through groundbreaking approaches to products and practices. The sole provider of high-performance solutions developed in direct response to consumer demands, each product is engineered to address unique needs and desires while maintaining superior standards and natural aesthetics. Today, the company services over eighty localized markets through their dealer network, boasting an impressive regional, national, and international project portfolio.
About Innis Maggiore
Innis Maggiore Group is recognized as America's leading positioning ad agency, building strong brand positions for companies around the world. The full-service integrated agency had 2023 capitalized billings of about $27 million. Some of its key clients include Advanced Power, Aultman Health System, AultCare Health Plans, Babcock & Wilcox, Baird Brothers Fine Hardwoods, BellStores, The Center for Health Affairs, Encino Energy, ForeverLawn, Inc., GOJO Industries (Purell), Hall of Fame Resort and Entertainment, Harris Battery, KFC/Kendall House, Lewis Services, MID'S True Sicilian Pasta Sauce, Midwest Industrial Supply, Prolectric (UK), Robertson Heating Supply Company, Roetzel & Andress, SimiTree, SmithFoods, Stark Area Regional Transit Authority (SARTA), and Stricklands Ice Cream.